Enrollment & Retention
Turning intros into members and members into black belts: the enrollment conversation, trial programs, attendance, renewals and stopping dropouts before they start.
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The Power of Truth, Integrity and High Ethics
How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that…
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You'll Like the Results, when you Give your Students Exactly what they Need and Want
By Sang Koo Kang and Earl S. Bagan All of you who are reading this column most likely have been…
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Can a Web Site for my Current Students Really Increase My Bottom Line?
In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will…
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Creating a Long-Term Vision, Part 2
Creating a long-term fitness program in your martial arts school is not as hard as you think. Most likely, you…
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The Seven Secrets of Sales Success
There are seven secrets, or principles, of sales success. The highest paid salespeople practice them every day. The regular application…
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Confident Sales Management
I called an insurance agent the other day to find out about rates for my new office building. From the…
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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 7
As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the…
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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 6
As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on…
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Locking a Steel Cage Around Your Student Body. The Keys to Ironclad Student Retention, Part 5
As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on…
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Thriving in a Scary Economy, Part 2
In my December 2008 column, I stated that the first way to thrive in a scary economy is to protect…
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