featured
-
Design the Month Before It Starts: The Goal Worksheet My Staff Signs
Chief Master Greg Moody, Ph.D. on the one-page worksheet every staff member completes before the month begins — line by…
Read More » -
You Had Zero Renewals Because You Talked to Zero People
September is the last month of the third quarter — the last chance to save it. Grandmaster Jeff Smith on…
Read More » -
92 Leads, 6 Enrollments: Where Your Intros Are Actually Dying
Ninety-two leads is a real marketing month. Six enrollments is not a marketing problem. The four numbers that find the…
Read More » -
One Bad Review Out of Fifteen Thousand Flyers Is Not a Reason to Stop
A member wanted to shut down his flyer program over a single one-star review. The percentage rule, the three sources…
Read More » -
300 at 300: The Only Two Numbers Between You and a Million-Dollar School
Three hundred students at a three hundred dollar average is ninety thousand dollars a month. Here is how the average…
Read More » -
You Were Charging More in 1970: How to Raise Your Tuition Without Losing Your Nerve
In 1970 we charged $197 a month. By 1980 we were at $297. Some of you are still charging less…
Read More » -
Pricing & Profit
Inspiring (Holiday) Story from a School Owner!
I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and…
Read More » -
The Secret to Being a Dynamic Instructor
If you are going to be an effective leader, the focus has to be on how you are going to…
Read More » -
Marketing
150 to 300 New Intros Per Month with No-Cost Advertising
Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit…
Read More » -
Enrollment & Retention
The Power of Truth, Integrity and High Ethics
How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that…
Read More »