BJJ Corner
BJJ Corner is Martial Arts Professional’s desk for Brazilian jiu-jitsu as a business. It covers what academy owners and professors actually have to run: rank and graduation rules and the paperwork that makes them count, affiliation and signing authority, academy operations, pricing and retention in a belt system that moves slowly, and the news that changes how a BJJ academy is run. It is written for the person responsible for the room — the owner, the head professor, the operator of a multi-academy group — rather than for the competitor. Reporting is separate from the journal’s commercial relationships; see the editorial policy for how those are disclosed.
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Beyond Competition: How Jiu-Jitsu Builds First-Responder Communities
Heroes on the Mat brings police, firefighters, EMS and veterans to the mats for charity. Ignore the results and study…
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Gymdesk Buys Smoothcomp: What Smoothcomp Connect Means for Academies With Competition Teams
Gymdesk has acquired Smoothcomp, the competition platform behind roughly 200 tournaments a weekend, and launched Smoothcomp Connect inside every Gymdesk…
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The School-Within-a-School Model: Why Martial Arts Academies Are Sharing Space
A BJJ academy moving inside a Krav Maga school in Norwalk is one example of a growing model. The deal…
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UFC BJJ Opens Bring the UFC Brand to Amateur Jiu-Jitsu: What Academy Owners Need to Know
UFC BJJ has launched open tournaments for amateurs, from first-time white belts to black belts, with youth and masters divisions…
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UFC GYM Is Testing Three Ways to Sell Martial Arts. Independent School Owners Should Pay Attention.
Full-service clubs, a standalone jiu-jitsu studio in Manhattan run on BJJLink, and a packaged 20-week TrainAlta program expanding to 27…
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Reddit Ads for BJJ, Muay Thai and MMA Gyms: Who’s There and How Targeting Works
29 per cent of US men use Reddit against 23 per cent of women, and 48 per cent of adults…
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When a Prohibited Technique Causes Catastrophic Injury: The Safety Questions Every BJJ Academy Should Ask
Five weeks after a prohibited slam left black belt Willian "Kabuto" Masuda with a severe cervical injury in Londrina, Brazil,…
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The IBJJF Rank Rules Your Academy Actually Has to Follow
IBJJF does not decide when you tape a stripe. It decides whether the rank is recognised — and therefore whether…
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