BJJ Academy Operations
Running the academy: pricing and membership structure, retention across long gaps between belts, kids and teen programmes, instructor development and the professor pipeline, mat scheduling, insurance and waivers, and the economics of a BJJ academy compared with a traditional martial arts school.
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The School-Within-a-School Model: Why Martial Arts Academies Are Sharing Space
A BJJ academy moving inside a Krav Maga school in Norwalk is one example of a growing model. The deal…
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Reddit Ads for BJJ, Muay Thai and MMA Gyms: Who’s There and How Targeting Works
29 per cent of US men use Reddit against 23 per cent of women, and 48 per cent of adults…
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When a Prohibited Technique Causes Catastrophic Injury: The Safety Questions Every BJJ Academy Should Ask
Five weeks after a prohibited slam left black belt Willian "Kabuto" Masuda with a severe cervical injury in Londrina, Brazil,…
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