Ranulfo Gonzalez is a multi-style 4th-, 5th- and 6th-Degree Black Belt and ultimate martial arts enthusiast and long-time instructor and Mile High Karate chief instructor and corporate trainer. In this interview, he shares with you what he has learned about the extraordinary benefits of utilizing sales, market-ing and other business systems to operate a school. ...

  As a school operator, you will eventually begin to add staff and, as your school grows, that will likely not only involve hiring administrative support, but also adding assistant instructors and possibly even head instructors. As a single school expands beyond 200 active students, or as you branch out into a second, third or ...

In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by Rob Colasanti with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and coming up on 40 years, respectively. If you are not a NAPMA member, then you ...

This is a brief excerpt of my in-depth Inter-view with Dan Kennedy. You can read the entire interview and participate in a live call, with Dan Kennedy and me, on July 15. Visit NAPMA.com/DanKennedy to register.Stephen Oliver: Let’s start with the so-called elephant in the room: the economy and the dreaded “R” word. Economists recession ...

Clear Thinking and Focused Action Will Steer you Clear the Negative Economy and Interfering Legislators The Worst Economy Since the Great Depression!? Is that really true? More about that later. What is true is that SOME schools will THRIVE and MANY will die during the coming months and year. Which will you be? Everywhere you ...

In the last column I explained that most school owners who want to do multiple schools probably shouldn’t. I gave you a few questions to ask yourself prior to considering a second location: Why do I want a second location? Am I capable of managing multiple locations? Is my existing staff focused on our growth ...

The legendary martial artist, movie and TV star and founder of the World Combat League and th Kick-Start Program shares the secret of this success. In part 2 of his interview with Stephen Oliver, Chuck Norris discusses his early martial arts training. As with many martial arts great of his decade, Chuck was first exposed ...

Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits of martial arts instruction, explained the benefits of our approach, and never mentioned that anyone else taught this stuff but us.” Years ago, I read a really interesting book called Positioning: the Battle for your ...

I’ve just been listening to the audiotapes from my boot camp, “The Summit of Martial Arts Millionaires.” As I sit here listening to over 22 hours of tapes, I am blown away by the incredible content. As I facilitated this discussion of how to most effectively run multiple locations, one theme surfaced early: Most school ...

Do I recommend that you open five schools in 18 months as I did when I was 23? No way! However, these lessons working for opening one school or dramatically growing your existing school. Prior to opening, get extensive training on business operations. Do extensive market research to locate a good market with adequate income ...