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Enrollment & Retention
Thirteen Months Is the Industry’s Median Member. Your Attendance Report Called It Eight Months Ago.
The Health & Fitness Association went through 12 million membership accounts in 38 countries and found a median tenure of…
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Mindset & Leadership
The Seven Qualities of a Champion: Jhoon Rhee’s Bridge From Kicks to Character
Power, quickness, timing, endurance, balance, flexibility and posture. Jhoon Rhee paired each with a life skill and built a curriculum…
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Enrollment & Retention
Teaching Girls Self-Defense Without Teaching Them to Fear the World
Parents want daughters who are capable, not anxious. What instructors should communicate about boundaries, confidence, judgment and physical skills, and…
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BJJ News
Beyond Competition: How Jiu-Jitsu Builds First-Responder Communities
Heroes on the Mat brings police, firefighters, EMS and veterans to the mats for charity. Ignore the results and study…
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Mindset & Leadership
Does Martial Arts Reduce Childhood Aggression? What the Evidence Actually Supports
A July 2026 systematic review of 11 longitudinal studies found mixed results on martial arts and youth aggression. The takeaway…
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Enrollment & Retention
After-School Programs: Why the First Visit Is the First Intro
An after-school enrichment program puts a school in front of dozens of children for weeks. Most schools waste it by…
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Enrollment & Retention
Inside a High-Retention Kids Class: What Owners Saw
School owners watched a working kids class the night before the October 2026 MAWM teaching session. Their field notes, from…
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Industry History
Where Martial Arts School Business Systems Came From: The Dance-Studio Lineage
The enrollment conference and prepaid programme came from Arthur Murray and Fred Astaire. A dated history of how those methods…
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Martial Arts Business News
Does Your Martial Arts School’s Insurance Cover Abuse Allegations? Ten Questions for Your Agent
Abuse and molestation claims are often excluded from standard general liability policies or covered only by a separate endorsement with…
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Marketing
Local Search for Martial Arts Schools: What Changed in 2026
Google removed Business Profile Q&A, freshness is now its own signal, and parents increasingly ask an assistant rather than read…
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