Marketing
How martial arts school owners fill the front of the funnel: advertising, referrals, direct mail, internet marketing, community outreach and building a school people notice.
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How to Generate More Traffic to Your Website
Is your website effective or not? Is it adding to your bottom line by bringing you new business? If the answer…
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Twenty Mistakes School Owners Make, Part 2
The 13 additional business mistakes that I’ve made owning and operating my school are presented below. Words of wisdom: Don’t…
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150 to 300 New Intros Per Month with No-Cost Advertising
Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit…
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The Power of Testimonials
In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need…
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How to Use Low-Cost Public Relations Strategies to Grow Your School and Become a Celebrity in Your Community
The philosophy of martial arts is ready-made to attract the attention of the public. Few professionals are better qualified than…
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Create a Referral Culture: Business culture affects staff as well as customers
There needs to be: 1) an expectation of high levels of referrals from every student and parent; 2) a view…
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Internet Insider Information About Domain Names, Hosting Services and Such.
This month I would like to clarify some simple concepts to make your Web site active and begin to attract…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10
Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”?…
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Where you Use your Keyword Counts!
In my previous column, I explained how to determine the optimal key phrase for your Web site as well as…
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How to Use Search Engine Strategies to Pull a Flood of New Students Through Your Web Site
In my past couple of columns, I explained the importance of your martial arts school having an Internet presence. I…
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