Marketing
How martial arts school owners fill the front of the funnel: advertising, referrals, direct mail, internet marketing, community outreach and building a school people notice.
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The Science Behind Keywords
In this series of columns, I have been presenting a step-by-step process to develop successful, search-engine-friendly Web sites packed with…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9
Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented…
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Positioning Your Martial Arts School
Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A,…
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Easy Ways to Make Sure Search Engines Find your School's Web Site
In my last few columns, I have focused on the importance of optimizing your Web site content, both for prospects…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 7: The Anatomy of an Ad: Body Copy, Part 3 In last month’s column, I explained how to start…
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How I Generate 120 Leads Per Week with Internal-Referral Events!
Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a…
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Multiply Your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 6.
Part 6: The Anatomy of an Ad: Body Copy, Part 2 The Reason Why If you read and were guided…
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How to Multiply the Results of ANY Type of Print Advertising, Quickly and Easily, without Spending Another Dime!
Part 1: The “Mindset” of the Marketer In my next series of columns, we’ll explore the fundamentals of HIGHLY-EFFECTIVE marketing…
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How Can Your Web Site Attract More Students?
In my March 2008 column, I covered the various reasons why every martial arts school should have a Web site…
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