Marketing
How martial arts school owners fill the front of the funnel: advertising, referrals, direct mail, internet marketing, community outreach and building a school people notice.
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Using Press Releases to Attract Free Media Attention to Your School
One of the best ways to attract positive publicity to your school, and ultimately more students, is with media coverage.…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 10: The Anatomy of an Ad: Body Copy, Part 6 Unique Selling Proposition (USP) Although you should replicate PROVEN…
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Creating Automatic Referrals: Having a Great Program and Student Relationship is Simply NOT Enough
Building a steady stream of referrals in your martial arts school is one of the most efficient and effective sources…
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Using E-mail to Generate New Students
There are several types of e-mail you can use to market your school to prospective students. Among the most common…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of…
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What's your USP?
In a recent column, I introduced an important concept that deserves additional thought. If you operate your school in a…
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The Karate Kid Grosses $106,284,000; NAPMA Strategies Drive Record Numbers Into Martial Arts Schools.
NAPMA Members Focused on Results Generate as Many as 263 Intros for New Students in a Single Weekend! According to…
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NAPMA Martial Arts Success Stories: Learn the Low-Cost, Yet Effective, Internet Marketing Secrets of NAPMA Inner Circle Member Jason Yi
Jason Yi, a NAPMA Inner Circle member, who will also be in attendance at the 2008 NAPMA Extreme Success Academy,…
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Implement a Five-for-One Referral Program and Watch your Enrollments and Profits Multiply
One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each…
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Promote the Results of Fitness Kickboxing, Not the Activity
When promoting your fitness-kickboxing program, don’t make the mistake of promoting what students won’t want, instead of what they do.…
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