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Reddit Ads for BJJ, Muay Thai and MMA Gyms: Who’s There and How Targeting Works
29 per cent of US men use Reddit against 23 per cent of women, and 48 per cent of adults…
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Why Are My Facebook Leads Coming From 20 Miles Away?
Since April 2023, Meta has shown ads to people 'living in or recently in' an area, so schools pay for…
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Pricing & Profit
The 20 Numbers Every Martial Arts School Owner Should Know
Every number with its definition, its formula, what it actually tells you, and what to do when it is weak.…
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ChatGPT Ads and Apple Maps Ads: What a Local Martial Arts School Can Actually Buy in 2026
ChatGPT ads reach only free-tier users asking relevant questions, and owners report very low volume at local scale. Apple Maps…
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Industry History
Stephen Oliver’s NASKA Decade: The Mile High Karate Classic, 1989–1999
From 1989 to 1999 Stephen Oliver promoted the Mile High Karate Classic as a NASKA World Tour event and served…
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Industry History
Who’s Who in NASKA and Sport Karate: The Key Players
A reference guide to the people who built American open sport karate, the PKA and NASKA, and to the people…
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Industry History
The PKA and Joe Corley: How Full-Contact Karate Reached Television
The history of the Professional Karate Association from its first championships in Los Angeles in 1974, and of Joe Corley,…
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Industry History
From Karate Illustrated to NASKA: The History of American Sport Karate Tournaments
How American open karate grew from the first national tournaments of 1963 and 1964, through the full-contact and ratings eras,…
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Industry History
The History of the Martial Arts School Business in the United States
How the professional martial arts school was built, 1956 to today: Jhoon Rhee, Allen Steen, J. Pat Burleson, the dance-studio…
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Enrollment & Retention
Martial Arts Enrollment: The Complete Guide
Seven stages from a stranger's first click to a student who is still training in month two, what decides each…
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