One of the best ways to attract positive publicity to your school, and ultimately more students, is with media coverage. Positive media relationships are a critically important, yet often ignored aspect of running a successful martial arts school. The press release is a highly effective tool for getting your name out into your community. Learn ...
Read More »Author Archives: MAPro
The Champion's Reunion with Jeff Smith, Bill Wallace and Joe Lewis, Part 1
Learn How these Three Legends of the Martial Arts Became the Original World Champions, Fierce Competitors, the Best of Friends and Role Models for All Martial Arts Students, Instructors and a New Generetion of Fighters. NAPMA and Martial Arts Professional is proud to bring you a rare treat – a gathering of eagles iin modern ...
Read More »2011 Financial Power Summit: The Four Secrets Used by the Most Profitable MA Schools
NAPMA CEO, Grandmaster Stephen Oliver, in collaboration with Grandmaster Y.K. Kim, one of the foremost producers and pioneers in our industry, will present the 2011 Financial Power Summit in five metro area cities. To help our members create greater success for themselves starting this year, five industry top performers have come together to show owners ...
Read More »An Historic Celebration: Jhoon Rhee’s 45 Years Teaching in the U.S. Congress
Grandmaster Jhoon Rhee, Father of Tae Kwon Do in America and a true martial art visionary, celebrated his 80th birthday at a gala given in his honor at the Caucus Room of he U.S. Capitol. The evening’s highlight was a demonstration of his martial arts skills to congressional members, the Korean Ambassador and a veritable ...
Read More »Martial Arts Professional Asks… Jay Abraham, Marketing Guru
What would you recommend to martial arts school owners to improve their advertising? Jay Abraham answers… First, set very specific goals for your advertising. Make sure the ads are designed to be direct response and focused strictly on the reader, stating what is in it for him or her. Include a call-to-action message. Offer information, ...
Read More »Using the Intention to Serve to be a Great Leader
Using the Intention to Serve to be a Great Leader You don’t have to work on leadership. What you work on is your spiritual intent. Not in religious terms, I’m not telling people what religion to believe. The basis of a plant, whether it is going to live or die, is in the roots. ...
Read More »The Folly of Low Price
A young instructor leaves a position paying $60,000 to $70,000 annually to open his own studio . What makes this story interesting is the crash-and-burn he experienced when he decided to become the cheapest school in town. Read more about his experience with low pricing .
Read More »12 Reasons The 2010 NAPMA Extreme Success Academy Will Transform Your School and Your Career!
The third annual Extreme Success Academy presented by NAPMA will cover the Ten Key Trends to watch in the emerging economy . Joining the academy as presenters for the first time is Brian Tracy, the consummate professional who was profiled in the last two issues of Mastering the Martial Arts Business magazine. Brain Tracy International ...
Read More »New Credit Card Processing Policies Crippling Martial Arts Schools All Across the Nation
Over the last several weeks, we’ve had several high level members of the National Association of Martial Arts Professionals contact our offices about disastrous experiences with MasterCard, Visa and their credit card processing. Basically, these huge companies have refused to accept business from school owners from across the United States. The problems have begun with ...
Read More »Advertising Information
The central source of information for professional martial artists around the world. AudienceOur audience is virtually every martial arts facility in North America, professional martial arts instructors, personal trainers, martial arts consultants, fitness professionals, YMCAs, health clubs, ad agencies, key industry professionals and most companies offering a martial arts related product or service. Plus, Martial ...
Read More »
Martial Arts Professional Magazine Business Information for Martial Arts School Owners