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Staff & Systems
What Disney Actually Taught Us in Orlando, and the Part Schools Keep Getting Wrong
Between 2012 and 2014 school owners took Disney Institute sessions on quality service and staff selection. The grooming standards travelled.…
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Industry History
Three Trips to West Point, and the 200-Year-Old Teaching Method Nobody Brought Home
School owners have been taken to the United States Military Academy three times since 2012. The leadership lessons travelled well.…
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Industry History
The Officer Who Ran Our 2015 Tour Is Now Acting Secretary of the Navy
In early 2015 a room of martial arts school owners was walked through the Navy's dive school by its commanding…
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Industry History
Inside the United States Taekwondo Museum: The Collection You Cannot Visit
Un Yong Kim, General Choi Hong Hi, Olympic medals, Dan certificates signed by the dead — and now Chuck Norris’s…
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Industry History
Chuck Norris and Stephen Oliver Among the 2026 Taekwondo Hall of Fame Lifetime Achievement Honorees
Chuck Norris was inducted posthumously and his black belt — made by the late Allen Steen — was permanently enshrined.…
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Industry History
The 2026 Official Taekwondo Hall of Fame: Every Honoree, and the Night in Jersey City
Fifty-five martial artists from six continents were honored by the Official Taekwondo Hall of Fame on 15 August 2026 at…
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Mindset & Leadership
“Were You Born With It?” – Part 3
If not, is your school DOOMED for mediocrity (or failure)? In the last 2 installments, we’ve been exploring the “Environment…
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Pricing & Profit
Inspiring (Holiday) Story from a School Owner!
I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and…
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School Owner Profiles: Behind the Scenes with the Top 1%
Martial Arts Professional Asks… Jay Abraham, Marketing Guru
What would you recommend to martial arts school owners to improve their advertising? Jay Abraham answers… First, set very specific…
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Marketing
150 to 300 New Intros Per Month with No-Cost Advertising
Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit…
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