-
Enrollment & Retention
Your Walls Should Sell the Program: Martial Arts School Signage That Keeps Students
Blank walls cost you students. Grand Master Jeff Smith on the signs, boards and screens that keep black belt in…
Read More » -
Enrollment & Retention
Tuition Stacking: Why Year Three Pays More Than Year One
Martial arts school revenue grows by stacking: renewed students keep paying while each year's new enrollments are added on top.…
Read More » -
Enrollment & Retention
Your Martial Arts School Retention Rate Is the Only Metric That Matters
Your martial arts school retention rate — not your trophy case — is the honest measure of your teaching. Here…
Read More » -
Pricing & Profit
You Had Zero Renewals Because You Talked to Zero People
September is the last month of the third quarter — the last chance to save it. Grand Master Jeff Smith…
Read More » -
Enrollment & Retention
92 Leads, 6 Enrollments: Where Your Intros Are Actually Dying
Ninety-two leads is a real marketing month. Six enrollments is not a marketing problem. The four numbers that find the…
Read More » -
Marketing
One Bad Review Out of Fifteen Thousand Flyers Is Not a Reason to Stop
A member wanted to shut down his flyer program over a single one-star review. The percentage rule, the three sources…
Read More » -
Enrollment & Retention
300 at 300: The Only Two Numbers Between You and a Million-Dollar School
Three hundred students at a three hundred dollar average is ninety thousand dollars a month. Here is how the average…
Read More » -
Pricing & Profit
You Were Charging More in 1970: How to Raise Your Tuition Without Losing Your Nerve
In 1970 we charged $197 a month. By 1980 we were at $297. Some of you are still charging less…
Read More »