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Pricing & Profit
You Had Zero Renewals Because You Talked to Zero People
September is the last month of the third quarter — the last chance to save it. Grand Master Jeff Smith…
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Enrollment & Retention
92 Leads, 6 Enrollments: Where Your Intros Are Actually Dying
Ninety-two leads is a real marketing month. Six enrollments is not a marketing problem. The four numbers that find the…
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Marketing
One Bad Review Out of Fifteen Thousand Flyers Is Not a Reason to Stop
A member wanted to shut down his flyer program over a single one-star review. The percentage rule, the three sources…
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Enrollment & Retention
300 at 300: The Only Two Numbers Between You and a Million-Dollar School
Three hundred students at a three hundred dollar average is ninety thousand dollars a month. Here is how the average…
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Pricing & Profit
You Were Charging More in 1970: How to Raise Your Tuition Without Losing Your Nerve
In 1970 we charged $197 a month. By 1980 we were at $297. Some of you are still charging less…
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