Enrollment & Retention
Turning intros into members and members into black belts: the enrollment conversation, trial programs, attendance, renewals and stopping dropouts before they start.
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Locking a Steel Cage Around Your Student Body The Keys to Ironclad Student Retention, Part 4
Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial…
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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 1
It’s an unfortunate reality in our business that, despite our best intentions, students quit, for good or bad reasons. It…
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Fitness is Like a Dollar Bill
Staying focused on fitness for a long period of time is difficult. The fact is most people stop working out…
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Creating a Long-Term Vision, Part 1
The biggest misconception about martial arts fitness programming is that it’s not possible to retain students or to upgrade them…
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Paint a Complete Benefits Picture to Enroll More Fitness Students
When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that…
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"My School's Growth and Retention Rate Dramatically Improved, When I Developed a Stripe-Based, Rotating Curriculum."
Charles Dudley, NAPMA Inner Circle member, was taught to maintain the tradition of the complex Korean styles in which he…
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