Back-to-School Opportunities to Jump Start Your Martial Arts School
A session on filling a school with 100+ new students at back-to-school time through multi-channel marketing, live events and community outreach, with member examples and the Parthenon approach.
What this session covers
This long session, by the description’s summary, focuses on back-to-school enrollment and how to add 100+ new students using multi-channel marketing, community outreach and systematized operations. A central principle is the “Marketing Parthenon”: running many tactics at once, including birthday parties, buddy days, live events, digital ads, internal promotions and direct mail, rather than one or two. Three categories are internal (referrals, family add-ons), online (SEO, PPC, social, retargeting) and community outreach, called the fastest way to generate leads.
On live events, the common mistake is doing demos and handing out guest passes without collecting contact info or setting appointments. The method described is a prize wheel or similar magnet, full contact info, intro appointments on the spot, and follow-up by phone, text, email and retargeting. Stated benchmarks are 100 leads to 80 appointments to 40 to 50 intros to 20 to 30 enrollments.
Reported member examples include Scott and Brandy Sullivan’s 112 enrollments in 5 weeks over summer and a school now grossing $1.5M with 340 students in 2,400 sq ft, and Krista Wells going from $20K to $100K per month. The session also addresses excuses such as “summer is slow,” and discusses the Small School Accelerator offer for schools under $10K per month.
Key points
- Run many marketing tactics at the same time.
- Community outreach is described as the fastest lead source.
- Use a prize wheel, collect full contact info and set appointments on the spot.
- Benchmark: 100 leads, 80 appointments, 40 to 50 intros, 20 to 30 enrollments.
- Follow up by phone, text, email and retargeting.
Frequently asked questions
Is summer too slow to market a martial arts school?
The session says that is false and that most clients enroll 100+ students in July, August and September.
What is the common mistake at live events?
Doing demos and handing out guest passes without collecting contact info or setting appointments.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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