MMA.INC Takes TrainAlta to 27 UFC GYM Locations: The Platform Model Comes Into Focus
MMA.INC has opened presales for the next cycle of its TrainAlta Warrior Training Program at 27 UFC GYM locations in seven states, up from 21 locations in five states. The new cycle starts November 9. Together with the company’s BJJLink software, it is the clearest example yet of a platform trying to sit between the fan, the gym and the student.
What did MMA.INC announce?
On September 22, 2026, MMA.INC (Mixed Martial Arts Group Limited, listed on NYSE American as MMA) said presales were open for the next TrainAlta cycle at 27 UFC GYM locations across seven states, beginning November 9, 2026. Locations named in the release include Hendersonville, Tennessee; Morgan Park, Wrigleyville and Naperville, Illinois; and Anaheim and Point Loma, California. The current cycle runs at 21 locations in New York, Florida, Hawaii, Washington and California, so the planned footprint is about 29 percent larger by location count. The company says the list “remains subject to change before the launch date.” Pricing was not disclosed.
“Every additional location creates another entry point into MMA,” said chief executive Nick Langton.
What is the TrainAlta Warrior Training Program?
It is a fixed-length beginner program: 20 weeks and 100 lessons across several martial arts disciplines, run inside partner gyms. Eligible graduates can compete in a sanctioned amateur MMA bout at an “Alta Finale Fight Night.” The program turns open-ended martial arts training into something with a start date, a progression and a finish line.
How does this connect to BJJLink and UFC GYM?
A week earlier, on September 15, MMA.INC said its BJJLink platform was running memberships, billing, scheduling, attendance and belt progression at UFC GYM’s first standalone jiu-jitsu studio in Manhattan. We examined that announcement, and what the filings do and do not say, in Is BJJ Consolidating? Read the Filings, Not the Press Releases. Put the two together and the model is visible: software and payments for the academy, a packaged program to convert fans into students, events at the end, and the company participating economically without owning the buildings.
The company-reported figures repeated in the TrainAlta release, as of July 2026, are 107,694 registered student profiles, 27,651 monthly active users and an annualized payments run rate of about $21 million based on May 2026 volumes. These are MMA.INC’s own numbers and are not independently audited.
What should independent school owners take from it?
Not fear. The lesson is why a program like this sells. “Join our MMA classes” is an indefinite membership with no destination. “Twenty weeks, 100 lessons, and a fight night if you’re ready” is a product a fan can picture finishing. Independent schools can build the same kind of defined beginner pathway without copying anyone’s program, and connect it directly to the promise their marketing makes.
The second lesson is about control. As platforms combine billing, leads, curriculum, events and student records, the question stops being which software to buy and becomes which parts of the business an outside company should own. This journal made that argument earlier this month in The People Buying Your Industry Have Never Taught a Class.
Before you sign with any integrated platform, ask
- Can you export your full student and payment history at any time?
- Who owns the payment relationship and the card-on-file data?
- Who owns leads generated through a shared marketplace or program?
- Can the platform market other products or gyms to your students?
- What happens to your students’ records, ranks and billing if you leave?
- Can fees or revenue shares change during the contract?
None of these is a reason to reject technology. They are reasons to read the contract.
Frequently asked questions
How many UFC GYM locations will run the next TrainAlta cycle?
MMA.INC said on September 22, 2026 that presales were open at 27 UFC GYM locations in seven states for a cycle starting November 9, 2026, up from 21 locations in five states. The list is subject to change.
What is TrainAlta’s Warrior Training Program?
A 20-week, 100-lesson MMA program run in partner gyms, after which eligible graduates can compete in a sanctioned amateur bout at an Alta Finale Fight Night.
Who owns TrainAlta and BJJLink?
MMA.INC, legally Mixed Martial Arts Group Limited, which trades on NYSE American under the ticker MMA.
How large is MMA.INC’s platform?
The company reports 107,694 registered student profiles and 27,651 monthly active users as of July 2026, and an annualized payments run rate of about $21 million based on May 2026 volumes. These figures are company-reported.
Does MMA.INC own the gyms?
No. Its stated strategy is to partner with gyms and provide software, payments and programs rather than own the locations.
Sources
MMA.INC, “MMA.INC Opens Pre-Sale for Largest TrainAlta UFC GYM Program Cycle Across 27 Locations,” GlobeNewswire, September 22, 2026; MMA.INC, “MMA.INC Confirms BJJLink Deployment at UFC GYM Jiu-Jitsu Studio Locations,” GlobeNewswire, September 15, 2026; Martial Arts Professional‘s earlier reporting on BJJ consolidation.
