The Game Plan: Fix Retention, Renewals, Staff and Enrollment Systems
A Martial Arts Wealth Mastery planning meeting covers retention, renewals, staff ownership and life skills, and sets the agenda for an upcoming October meeting in Colorado.
What this session covers
This member meeting identifies topics to cover at the upcoming October meeting in Colorado. The notes say retention, renewals and long-term student development are the biggest areas many schools need to improve, and that members want actionable systems, checklists and role-playing for intros, enrollments and renewals.
Specific discussions include a member, Riley, who felt he came across as too salesy at a festival booth; Dr. Moody and Stephen Oliver advised that being assertive is good, with prize wheels, assumptions and a broader audience. On retention, they discuss following up frequently in the first 10 days, ongoing nurturing of white belts, a rotating renewal prep curriculum, and completing forms and vision boards in the school. On staff, they suggest detailed daily, weekly and monthly checklists and staff role-playing.
The meeting also covers adding life skills, such as a short lesson at the start of each class and a consistent book like The Psychology of Winning, plus launching a leadership or black belt club. The October agenda is Day 1 sales process and renewals, Day 2 basics like pricing, enrollment and retention, and Day 3 staff development, checklists and life skills curriculum.
Key points
- Follow up frequently in the first 10 days with new white belts, then keep nurturing.
- Use a rotating renewal prep curriculum rather than ad hoc conversations.
- Give staff detailed checklists of daily, weekly and monthly tasks.
- Role-play intros, enrollments and teaching.
- Add a short life skills lesson to each class.
Frequently asked questions
What areas do members say need the most improvement?
The notes say retention, renewals and long-term student development, along with getting staff to take ownership.
How can schools help staff become self-sufficient?
The meeting suggests detailed checklists of daily, weekly and monthly tasks and expectations, plus role-playing of key interactions.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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