Billy Blanks — Seventy Million Tae Bo Sales
Billy Blanks began his study of the martial arts as a child and went on to win seven world karate championships. He created Tae Bo, the fitness programme that introduced martial arts movement to a mass audience and sold in the tens of millions, and has appeared in films alongside many of the era’s action stars. In this interview he discusses building a training system, taking it to market, and what school owners can learn from the way a martial arts product reaches an audience far outside the dojo.
Listen to the interview
This interview was conducted for Martial Arts Professional, the trade magazine the National Association of Professional Martial Artists has published since 1996, and appeared in the magazine’s interview series. It is republished here as part of the magazine’s archive. The original recording date is not stated in the surviving archive record.
