West Point, 2014: What a Martial Arts Mastermind Went to a Military Academy to Learn
In November 2014 a group of martial arts school owners met at the United States Military Academy at West Point. The full two-day audio record survives.
In November 2014, a group of martial arts, BJJ and MMA school owners convened at the United States Military Academy at West Point for a two-day mastermind meeting. The event was run for members of the coaching programme now known as Martial Arts Wealth Mastery, and at the time carried the programme’s earlier name.
The choice of venue was the point. By 2014 the professional martial arts school had spent two decades borrowing its business vocabulary from retail and franchising — traffic, conversion, lifetime value. West Point offered a different lending library: an institution whose entire output is leadership under pressure, developed on a curriculum, measured, and repeated across generations of cadets. School owners who spend their working lives teaching discipline to children went to look at how a professional institution teaches it to adults.
What follows is the complete session audio from both days, recorded live. It is published here as an industry-history record — the working conversation of the profession at a particular moment, not a promotional recap.
The complete session audio
A video record of the meeting also exists but the recordings are held privately and are not published here.
Published by Martial Arts Professional as part of the industry-history record. This was a member event of the coaching programme now known as Martial Arts Wealth Mastery.
