Never Wait Until the End of a Buddy Day to Schedule the Next Lesson
Stephen Oliver explains why martial arts schools should book the guest’s follow-up lesson on the way in to a Buddy Day, birthday party or referral event, not at the end.
What this session covers
Many schools wait until the end of a Buddy Day, birthday party or referral event to ask guests to come back. In this clip, Stephen Oliver says that is a costly mistake: parents are distracted, kids are running around and the moment is gone.
He explains why the follow-up lesson should be scheduled on the way in, how to treat Buddy Days as enrollment events, and how to turn guest attendance into real appointments. The strategy is aimed at owners, program directors, front desk staff and enrollment teams.
Key points
- Schedule the next lesson on the way in, not at the end.
- Treat Buddy Days like enrollment events.
- Turn guest attendance into real appointments.
Frequently asked questions
When should a school schedule a guest’s next lesson at a Buddy Day?
Stephen Oliver says to schedule it on the way in, before the chaos starts, rather than at the end of the event.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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