Live Event Marketing for Martial Arts Schools: Booths and Follow-Up
Stephen Oliver and Grand Master Jeff Smith explain how to run booths, train parent volunteers, schedule appointments on the spot, follow up personally and use referral events and summer outreach.
What this session covers
Stephen Oliver and Grand Master Jeff Smith say many schools run live events poorly: a booth, some flyers and no appointments. They cover prize wheels, booth scripting, parent volunteers, appointment cards, CRM follow-up, referral events, graduation parties, summer camps and back-to-school outreach.
On booths, they recommend using clipboards to collect lead information before the prize spin, scripting and role-playing for volunteers, handling pricing questions, and scheduling intro lessons at the event whenever possible. They say physical appointment cards still matter and that live human follow-up calls beat relying only on text reminders or automated emails.
For referrals, they describe graduation and pizza parties, with students inviting friends as witnesses and incentives such as bonus stripes and gift certificates. For summer, they discuss partnering with camps, churches, daycares, community centers, schools and scouts, using movie theater promotions, farmers markets and concerts in the park, and keeping students on track with continued tuition, makeup lessons and progress updates.
Key points
- Collect lead information on a clipboard before the prize spin.
- Script and role-play for booth volunteers.
- Schedule intro lessons at the event whenever possible.
- Physical appointment cards still matter.
- Live human follow-up calls beat automation alone.
- Use graduation and pizza parties as referral events.
Frequently asked questions
Should appointments be set at the booth?
They say to schedule intro lessons at the event whenever possible.
Does automation replace follow-up calls?
No. They say live human follow-up calls are more powerful than relying only on automated reminders.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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