A case study in transformational growth driven by a leadership programme rather than by marketing spend.
Stephen Oliver and Geoff Cielo work through a case study in which the growth came from building a leadership programme inside the school — developing the students who were already there into instructors and ambassadors — rather than from buying more leads.
Listen to the interview
DisclosureThis profile comes from Sounds of Success, an interview series produced for members of the coaching programme now known as Martial Arts Wealth Mastery. The subject was a paying coaching client of the programme at the time of the interview, and the interviewer, Stephen Oliver, is the programme’s founder. Figures are as stated by the subject in the recording; they have not been independently audited by this magazine.
Originally published in the Sounds of Success series and republished here by Martial Arts Professional as part of the magazine’s Profiles archive.
