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Marketing
What’s Your USP?
Your unique selling proposition is the short answer to why a prospect should choose your school over every other use…
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School Owner Profiles: Behind the Scenes with the Top 1%
Stephen Oliver – Biography
Maybe I was just born under a lucky star - but when it comes to running a professional martial arts…
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Mindset & Leadership
There’s No Nobility in Poverty
There is nothing noble about being broke while you teach a valuable skill. The pioneers of our industry who embraced…
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School Owner Profiles: Behind the Scenes with the Top 1%
Listen to a Great Interview with Jhoon Rhee, Martial Arts Grandmaster and Living Legend, and Learn Many Valuable Lessons from his Life and Achievements, Part 1
Grand Master Jhoon Rhee decided early that commercial success was necessary, and he took years of criticism for it. He…
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Pricing & Profit
What's Your Net Worth?
If you would not sell your own martial arts training back for a million dollars, you have no business being…
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Staff & Systems
Hiring from Within
Grow your own staff. Martial artists make difficult employees, and hiring someone who trained under another instructor or failed at…
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Enrollment & Retention
Thriving in a Scary Economy, Part 2
Once you have shielded yourself and your staff from the media, four things carry a school through a scary economy.…
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School Owner Profiles: Behind the Scenes with the Top 1%
What Other Leaders in the Industry Are Saying About Stephen Oliver
The people quoted on this page are school owners, franchisees, promoters, champions and staff who worked with me directly. They…
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Mindset & Leadership
Thriving in a Scary Economy, Part 1
The first step to thriving in a frightening economy is to protect yourself and your staff from the media and…
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School Owner Profiles: Behind the Scenes with the Top 1%
Mike Vacca: What the Mastermind Actually Changed
A school owner on the specific changes that followed joining a peer mastermind group.
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