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Staff & Systems
Be Careful What You Wish for (You May Get It!)
Most school owners who want to run multiple schools shouldn’t. The only real justification for a second location is that…
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Staff & Systems
How I Opened Five Schools in 18 Months
I opened five schools in 18 months, and I do not recommend you try it. What I do recommend is…
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School Owner Profiles: Behind the Scenes with the Top 1%
Andrew Wood: A Legend in His Own Mind!
Andrew Wood built Martial Arts America from a single school in San Marcos, California to a national chain of 150…
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School Owner Profiles: Behind the Scenes with the Top 1%
The Father of the Modern Martial Arts School Business Model
Grand Master Pat Burleson is the man who first made the martial arts school business model actually work. He learned…
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School Owner Profiles: Behind the Scenes with the Top 1%
Are You Confused? Who Is Stephen Oliver and Why Should I Listen to Him?
Almost everyone in the martial arts industry now sells advice, and most of them have never run a large, profitable…
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Staff & Systems
The Pulse of a School
You can judge the success of a martial arts school in about five minutes by watching it during prime time.…
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Mindset & Leadership
Is Martial Arts Instruction a Real Job?
Yes — martial arts instruction is a real job, and for the right person it is a career that pays…
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Staff & Systems
The 9 “Secrets” of Leadership
There are many effective styles of leadership, but the underlying essentials are the same in every organization. It starts with…
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Pricing & Profit
Wealth vs. Lifestyle
Student count, square footage and gross revenue are the three numbers school owners brag about, and all three mislead. What…
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Marketing
Using E-mail to Generate New Students
E-mail generates new students when the people receiving it feel they asked for it. That means building local opt-in lists…
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