The Buddy Day Mistake That Kills Enrollments: Getting Parents to Attend
Stephen Oliver and the Martial Arts Wealth team explain how to involve parents in Buddy Days and referral events so that events produce appointments and new students.
What this session covers
If kids bring friends to Buddy Day but the parents never come inside, a school has a conversion problem. In this clip, Stephen Oliver and the Martial Arts Wealth team explain how to get parents involved in Buddy Days, referral events, birthday parties and internal school events.
They say the parent must be part of the process. Topics include using invitations and permission slips properly, communicating parent attendance expectations, and how safety, waivers and parent confirmation can improve turnout and enrollment conversion. The aim is for events to produce actual appointments and new students, not only a room full of kids having fun.
Key points
- The parent must be part of the process.
- Use invitations and permission slips properly.
- Communicate parent attendance expectations.
- Safety, waivers and parent confirmation can improve turnout and conversion.
Frequently asked questions
How do you get parents to attend a martial arts Buddy Day?
The description points to invitations, permission slips, clear attendance expectations, and safety, waiver and confirmation steps.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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