From $13K to $100K Months: Martial Arts Wealth Mastery Member Breakthroughs
Stephen Oliver, Greg Moody and members discuss a summer meeting where owners report 137 leads in a month, a school growing from about $13,000 to $100,000 monthly, and retention and community marketing systems.
What this session covers
In this Martial Arts Wealth Mastery member meeting, Stephen Oliver, Dr. Greg Moody and members argue that summer is not slow. Owners report 137 leads in one month, higher web traffic, better Facebook lead quality and one school growing from roughly $13,000 a month coming out of COVID to $100,000 a month. These are the members’ own accounts.
The group credits a complete system rather than one ad or agency: community marketing, retargeting, website conversion, retention, renewals, staff training, follow-up and implementation. Topics include how community visibility raises Facebook, website and Google lead flow, how retargeting and lookalike audiences improve leads, and how summer camps, Boys & Girls Club outreach, PE Teacher for the Day and themed class weeks help retention. One owner describes dropping low-profit after-school transport programs to improve profit and quality of life.
They also discuss why a $100,000 school can grow to $200,000, a member who went from nearly closing his school to a million-dollar run rate, and the importance of tracking stats, follow-up and the intro process. Retention tools mentioned are the ID card system, two-week check-in, Rule of Threes and staff standards.
Key points
- Community visibility can lift Facebook, website and Google lead flow.
- Retargeting and lookalike audiences can improve lead quality and volume.
- Dropping low-profit after-school transport programs can improve profit and quality of life.
- Track stats and refine follow-up and the intro process.
- Retention tools include the ID card system, two-week check-in and Rule of Threes.
Frequently asked questions
Is summer a slow time for martial arts schools?
The members in this meeting say it is not, citing 137 leads in one month and strong community outreach results.
What retention tools are mentioned?
The ID card system, two-week check-in, Rule of Threes and staff standards.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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