The Final Word
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Using E-mail to Generate New Students
There are several types of e-mail you can use to market your school to prospective students. Among the most common…
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What's your USP?
In a recent column, I introduced an important concept that deserves additional thought. If you operate your school in a…
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Listen to a Great Interview with Jhoon Rhee, Martial Arts Grandmaster and Living Legend, and Learn Many Valuable Lessons from his Life and Achievements, Part 1
In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by…
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What's Your Net Worth?
My Ultimate Martial Art Marketing Bootcamp is an intense 30-hour weekend for school owners looking for ways to move their…
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Hiring from Within
Everyone knows the rule that you should “grow your own” staff, but don’t forget the lessons that are plainly obvious.…
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Thriving in a Scary Economy, Part 2
In my December 2008 column, I stated that the first way to thrive in a scary economy is to protect…
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Thriving in a Scary Economy, Part 1
First, protect yourself and your staff from the influence of media and of the “Mediocre Majority.” Either filter this crap…
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