The Final Word
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Marketing
Using E-mail to Generate New Students
E-mail generates new students when the people receiving it feel they asked for it. That means building local opt-in lists…
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Marketing
What’s Your USP?
Your unique selling proposition is the short answer to why a prospect should choose your school over every other use…
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School Owner Profiles: Behind the Scenes with the Top 1%
Listen to a Great Interview with Jhoon Rhee, Martial Arts Grandmaster and Living Legend, and Learn Many Valuable Lessons from his Life and Achievements, Part 1
Grand Master Jhoon Rhee decided early that commercial success was necessary, and he took years of criticism for it. He…
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Pricing & Profit
What's Your Net Worth?
If you would not sell your own martial arts training back for a million dollars, you have no business being…
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Staff & Systems
Hiring from Within
Grow your own staff. Martial artists make difficult employees, and hiring someone who trained under another instructor or failed at…
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Enrollment & Retention
Thriving in a Scary Economy, Part 2
Once you have shielded yourself and your staff from the media, four things carry a school through a scary economy.…
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Mindset & Leadership
Thriving in a Scary Economy, Part 1
The first step to thriving in a frightening economy is to protect yourself and your staff from the media and…
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