One of the industry’s highest earners on why he treats student service, not marketing, as the growth engine.
Master Buzz Dirkin built one of the most financially successful martial arts operations of his generation, and attributes it in this interview to student service rather than to acquisition. The argument is worth the industry record because it runs against the direction most of the profession’s attention was pointed in 2015.
Listen to the interview
DisclosureThis profile comes from Sounds of Success, an interview series produced for members of the coaching programme now known as Martial Arts Wealth Mastery. The subject was a paying coaching client of the programme at the time of the interview, and the interviewer, Stephen Oliver, is the programme’s founder. Figures are as stated by the subject in the recording; they have not been independently audited by this magazine.
Originally published in the Sounds of Success series and republished here by Martial Arts Professional as part of the magazine’s Profiles archive.
