BJJLink Reports Growth: What the Numbers Actually Mean for Academy Owners
MMA.INC, the NYSE American-listed company behind the BJJLink academy platform, released new operating figures on October 27. The headline growth is real. So is the gap between the academies on the platform and the academies paying for it, and the company’s own definitions are the best guide to reading it.
The numbers
| Measure (as of September 30, 2026) | Figure | Change since June |
|---|---|---|
| Verified academies (owner has claimed the profile) | 1,148 | Up 14.0%, net +141 |
| Paying academies (active paid subscription) | 400 | Not stated |
| Registered student profiles | 120,048 | Up 12.4%, net +13,222 |
| Monthly student check-ins (September) | 97,195 | Up 17.6% |
| Monthly active users | 32,583 | Not stated |
| Payment volume, September 2026 | US$2.11 million | Annualized US$25.4 million, from US$21 million previously reported |
Founder and CEO Nick Langton said the commercial priority is converting more verified gyms into paying customers and increasing adoption of the company’s software, payments and TrainAlta programs.
Three different numbers
Verified is not paying. A verified academy is one whose owner has taken control of its profile. A paying academy is on a paid subscription. Roughly one verified academy in three is paying. In September we reported 389 paying academies; the new figure is 400. Verified academies grew far faster than paying ones, which is exactly the conversion problem Langton named.
Payment volume is not revenue. The release says so directly: the US$2.11 million is the gross value of payments processed through the platform, and it “is not Company revenue.” The company keeps only its fees on that volume. The annualized figure is September multiplied by twelve, which the company describes as illustrative, not a forecast.
Registered is not active. Registered student profiles are individual records and do not necessarily mean the person is currently training. The company’s own monthly-active-user count, 32,583, covers the app, in-gym kiosks and admin interfaces, and is a little over a quarter of the registered-student figure.
None of this makes the figures misleading; the company publishes the caveats. It does mean that a growing profile count is evidence of a growing platform, not of more students training or more profitable academies.
Questions to ask any academy platform
- What does payment processing cost, all in? Get the per-transaction rate, any monthly fees and the cost of failed-payment handling in writing.
- Who owns the student data, and can you take it with you? Ask for a sample export of your members, billing history and attendance before you sign.
- What is the vendor’s business model? A platform whose stated priority is converting free users to paid, and selling additional programs, will keep asking. Know what the free tier will and will not do in a year.
- What happens to your profile and reviews if you leave? Published gym profiles on the company’s network include consolidated profiles that, in its own words, do not indicate active or contractual relationships.
What an academy owner should take from this
Software and payments companies are building real scale in jiu-jitsu, and the money flowing through them is now in the tens of millions. Treat that as a reason to negotiate carefully, not as proof that the platform will make your academy more profitable. Read the definitions, compare the full cost of processing, and make sure your member data can leave with you. For the wider picture, see Is BJJ consolidating? Read the filings, not the press releases.
Sources, and what we could not confirm
MMA.INC (Mixed Martial Arts Group Limited, NYSE American: MMA), “MMA.INC Reports Double Digit Quarterly BJJLink Growth; Annualized Transaction Volume Reaches US$25.4M”, GlobeNewswire, October 27, 2026.
All figures are company-reported and unaudited operating metrics, published with a forward-looking-statements notice. The release does not give the change in paying academies over the quarter, the company’s revenue from the platform, or its pricing. The comparison with 389 paying academies uses the figure we reported in September; we have not confirmed the date to which that earlier figure applied.
