Program That Adds 100 New Students to a Martial Arts School in 6 to 8 Weeks
A 2019 video in which Stephen Oliver describes the appointment and enrollment numbers his clients reported from community outreach and online strategies, and the recorded member meetings behind them.
What this session covers
In this November 2019 video, Stephen Oliver describes a program built to add 100 new active students to a martial arts school in six to eight weeks. He says that in the preceding three months his clients had implemented his strategies so effectively that they described the experience as drinking from a firehose.
He gives examples from members. He says Alan Ogle of Westminster, Colorado made 168 appointments in 8 hours and 86 more the next weekend. Willy Strohmeier made 107 appointments in 4 hours. Amanda Olson in Tennessee generated 486 leads with online social media marketing. Jan Lappin in Jacksonville, Florida created 86 enrollments in 5 weeks from work with local schools. Scott Sullivan in Houston made 509 appointments in two weeks and hit a record $94,000, up from $22,000 a month about 18 months earlier. Ken Gibson in New York generated 300 appointments in one weekend and 150 the next. These are figures Stephen reports for his members.
He explains that the program consists of recordings of Martial Arts Wealth member meetings in which these owners describe step by step what they did, ranging from online social media to direct community outreach, plus live question-and-answer sessions. He also gives his expected ratios: 500 appointments lead to 250 to 300 introductory students and 125 to 150 enrollments.
Key points
- Stephen reports expected ratios: 500 appointments, 250 to 300 intro students, 125 to 150 enrollments.
- He says 107 appointments typically produce 60+ intro lessons and 30+ enrollments.
- Member examples range from online lead generation to school and community outreach.
- The program is built on recordings of member meetings where owners explain their process.
Frequently asked questions
What ratios does Stephen Oliver expect from appointments?
He says 500 appointments should lead to about 250 to 300 introductory students and 125 to 150 enrollments.
What kinds of strategies are covered?
The description says the strategies range from online social media marketing to direct community outreach through organizations and local schools.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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