Stephen Oliver and Jeff Smith walk school owners through a marketing checklist: summer lead generation, local events, direct outreach and the mix of 15 to 20 monthly activities that keep leads coming in.
What this session covers
In this session, Stephen Oliver and Jeff Smith discuss how martial arts school owners can build a steady stream of leads with a checklist of marketing activities. They start with summer, arguing that camps, community centers and local events give owners access to families that schools are harder to reach during the academic year. The goal is to collect many leads in summer and follow up by text, direct mail, phone, voicemail drops and email so that enrollments land in August and September.
Jeff Smith stresses a yearly marketing plan that combines internal events, external events and internet marketing, with 15 to 20 activities carried out every month. He says that consistency can lead to 300 students and a million-dollar school. Stephen recommends keeping about 20 activities running at all times and adding social media ads and Google pay-per-click when the budget allows. He also suggests using AI tools such as ChatGPT to find local events.
The session closes with tactics: approaching people with a clipboard in high-traffic areas and offering two free weeks and a free uniform, lead boxes and rack cards, flyers through fundraisers with fast-food and pizza restaurants, bandit signs, posters, and a large supply of printed materials on hand.
Key points
- Plan 15 to 20 marketing activities every month across internal events, external events and the internet.
- Use summer camps, community centers and local events to build a large lead list, then follow up several ways.
- Use ChatGPT or similar tools to find local events in your area.
- Clipboard outreach in busy areas can work, and trained teenagers or interns can do it.
- Lead boxes may bring more leads of lower quality than rack cards.
Frequently asked questions
How many marketing activities should a martial arts school run each month?
Jeff Smith recommends consistently carrying out 15 to 20 activities a month, drawn from internal events, external events and internet marketing. Stephen Oliver suggests keeping about 20 activities going at all times.
How can a school find local events for marketing?
Stephen Oliver suggests using AI tools such as ChatGPT to find events in your area, and joining the Chamber of Commerce and becoming active in the community.
About this video. Business Breakthrough TV draws on the YouTube channel of this journal’s publisher, Grand Master Stephen Oliver. Many sessions were recorded inside Martial Arts Wealth Mastery, his coaching program for school owners, and are presented as recorded. Results described by school owners are their own accounts and have not been independently verified by this journal.
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