Chet Holmes — How to Pack Your School Using the Stadium Pitch
A karate master who studied and taught karate for twenty-three years, Chet Holmes worked with more than sixty of the Fortune 500 companies before turning his method on smaller businesses. The stadium pitch — leading with education rather than an offer, so that the room qualifies itself — is the core of this interview, applied to filling a martial arts school.
The original recording of this interview is not currently available online. The record is published here so the interview remains part of the magazine’s documented archive; the audio will be restored to this page if the master is recovered.
This interview was conducted for Martial Arts Professional, the trade magazine the National Association of Professional Martial Artists has published since 1996, and appeared in the magazine’s interview series. It is republished here as part of the magazine’s archive. The original recording date is not stated in the surviving archive record.
