Jay Abraham — Martial Arts Marketing with a Master
As founder and CEO of the Abraham Group in Los Angeles, Jay Abraham spent decades solving problems and increasing the bottom lines of businesses across hundreds of industries. He is known for the concept of preeminence, for joint-venture and host-beneficiary marketing, and for finding growth in assets a business already owns. Here he turns that method on the martial arts school — the referral relationships, the back end, and the value of a student measured properly.
Listen to the interview
This interview was conducted for Martial Arts Professional, the trade magazine the National Association of Professional Martial Artists has published since 1996, and appeared in the magazine’s interview series. It is republished here as part of the magazine’s archive. The original recording date is not stated in the surviving archive record.
