Fitness Kickboxing
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Teaching an Introductory Lesson—Part 2: Teaching Basic Boxing
In last month’s column, I addressed the importance of teaching a kickboxing introductory class and why the introductory instructor should…
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Fitness is Like a Dollar Bill
Staying focused on fitness for a long period of time is difficult. The fact is most people stop working out…
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Martial Arts Fitness or After-School Care?
Which do you think more adults are looking for, shedding unwanted pounds or after-school programming for their children? The fact…
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Implement a Five-for-One Referral Program and Watch your Enrollments and Profits Multiply
One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each…
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Double Your Revenue-Generating Hours
How many hours a day is your school busy generating revenue? Is it four hours, or maybe six, if you…
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Creating a Long-Term Vision, Part 1
The biggest misconception about martial arts fitness programming is that it’s not possible to retain students or to upgrade them…
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Promote the Results of Fitness Kickboxing, Not the Activity
When promoting your fitness-kickboxing program, don’t make the mistake of promoting what students won’t want, instead of what they do.…
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Paint a Complete Benefits Picture to Enroll More Fitness Students
When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that…
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Consistency, Simplicity and Intensity
The reason so many martial arts schools have trouble teaching effective fitness kickboxing is because conventional martial arts and fitness…
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The Key Elements of a Martial Arts Fitness Class
I have found that, on average, a traditional martial arts instructor doesn’t necessarily make a good martial arts (MA) fitness…
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