All Articles

Everything Martial Arts Professional publishes, by section. The journal has covered the business of running a martial arts school since 1996; more than 340 articles are online, from current reporting back through the print-era archive.

Sections

• Martial Arts Business News 2 articles
  Reported news about the martial arts school business — acquisitions, platforms, regulation, and the economics of the industry as they change.
• Marketing 32 articles
  How schools find people who have never trained: community outreach, referral systems, paid channels, and what each actually costs per enrolled student.
• Enrollment & Retention 18 articles
  Turning an enquiry into a trial, a trial into a member, and a member into a black belt. Intro process, enrollment conversations, and why students leave.
• Pricing & Profit 18 articles
  Tuition, programme structure, average ticket and margin — what schools charge, how they raise it, and what the numbers do afterwards.
• Staff & Systems 24 articles
  Hiring, paying and developing instructors; the operating systems that let an owner step off the floor without the school shrinking.
• Teaching & Curriculum 67 articles
  Curriculum, class design, belt structure and the craft of instruction — including teaching students with ADHD, autism and anxiety.
• Mindset & Leadership 62 articles
  Leadership, decision-making and the owner’s own head. The section that carries much of the journal’s guest-expert archive.
• School Owner Profiles 47 articles
  Named school owners with real numbers, describing what they changed and what happened next.
• Industry History 39 articles
  How the profession was built: NAPMA, the Educational Funding Company, the Jhoon Rhee Institute, and the people the Lifetime Achievement Award recognises.
• Archive Interviews 24 articles
  The magazine’s interview archive, republished with the original recordings where they survive.
• Business Breakthrough TV 10 articles
  The journal’s video desk — recorded sessions with operators and industry figures, indexed in the video library.

Reference

• The Martial Arts Industry Directory
  The companies schools buy from, covered editorially. Starting with eight school management platforms and what they publish as their price.
• The martial arts business glossary
  The terms the profession uses for its own economics, defined — attrition, average student value, cost per enrolment, EFT.
• The Lifetime Achievement Award
  The full register and citation for every recipient, from Joe Lewis to Chuck Norris.
• Business Breakthrough TV — the video library
  The magazine’s recorded corpus of sessions with school owners and industry figures.
• Columnists & Contributors
  Publisher, columnists and the full contributor record.
• Editorial policy
  Ownership, disclosure, sponsored content and how to get an error corrected.