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Marketing
Martial Arts School Marketing Terms, Defined
High-intent search, host marketing, PE teacher for a day, buddy days, rack cards, isolate bases and the cost/effort matrix: thirteen…
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Marketing
Anti-Bullying Programs as Community Outreach: What Martial Arts Schools Can and Cannot Claim
Bully.org and Bully Proof Inc have split their for-profit and nonprofit work. What the research says about anti-bullying assemblies and…
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Pricing & Profit
Martial Arts School Financial Controls: Closing the Three Gaps
Theft in a martial arts school is a design problem, not a hiring problem. The three structural gaps, the seven…
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Marketing
There’s a Rule Against It: Why the Best Doors Are the Ones Marked Closed
Stephen Oliver on why his best elementary-school enrollments came from schools with a rule against it, what the Boy Scouts'…
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BJJ News
UFC GYM Is Testing Three Ways to Sell Martial Arts. Independent School Owners Should Pay Attention.
Full-service clubs, a standalone jiu-jitsu studio in Manhattan run on BJJLink, and a packaged 20-week TrainAlta program expanding to 27…
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Legislation & Regulation
FTC Settles Premier Martial Arts Franchise Case for $1.85 Million — Some Franchisees Can Walk Away Without Penalty
The FTC says the Premier Martial Arts franchisor and its former franchise sales organization told buyers non-martial artists could run…
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Industry History
Movie Theater Promotions and the Martial Arts School
How martial arts schools used movie theater lobbies from the 1980s to 2026, the 1989 Batman lesson, and why manager…
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Legislation & Regulation
Ontario Legalizes Professional Muay Thai: What the New Rules Mean for Gyms, Fighters and Promoters
From 1 October 2026 the Ontario Athletics Commission sanctions professional Muay Thai, elbows included. What the new ruleset, licence fees,…
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Enrollment & Retention
Martial Arts Membership Renewals: Retention, Progress Checks and Upgrades
A renewal is not a second sale. The three renewal moments, what belongs in a written progress check, the arithmetic…
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BJJ Academy Operations
When a Prohibited Technique Causes Catastrophic Injury: The Safety Questions Every BJJ Academy Should Ask
Five weeks after a prohibited slam left black belt Willian "Kabuto" Masuda with a severe cervical injury in Londrina, Brazil,…
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