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Marketing
Can a Martial Arts School Hand Out Flyers at Public Schools?
Warming up 800 pupils but banned from handing out flyers or permission slips? How district distribution policies and platforms like…
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BJJ Corner
Gymdesk Buys Smoothcomp: What Smoothcomp Connect Means for Academies With Competition Teams
Gymdesk has acquired Smoothcomp, the competition platform behind roughly 200 tournaments a weekend, and launched Smoothcomp Connect inside every Gymdesk…
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BJJ Academy Operations
The School-Within-a-School Model: Why Martial Arts Academies Are Sharing Space
A BJJ academy moving inside a Krav Maga school in Norwalk is one example of a growing model. The deal…
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Teaching & Curriculum
Teaching Mixed-Rank Classes Without Lowering the Standard
The rank spread is not the obstacle, it is the mechanism. The four methods for running a mixed-rank class, how…
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Enrollment & Retention
The 100-50-25 Rule: Live Event Benchmarks for Martial Arts Schools
A good live event produces about 100 appointments. Those should become 50 to 60 first lessons and about 25 enrollments.…
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Legislation & Regulation
The FBI Wants a One-Year, No-Bid UFC Training Contract. What It Means for Defensive Tactics Instructors
An FBI sole-source justification proposes a one-year UFC contract to train special agents in striking, grappling, weapon defense, ground control…
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Marketing
What Martial Arts Schools Pay for Event Booths: Fall 2026
Farmers markets, fall festivals, movie theaters and city-wide events: what school owners reported paying for booth space this fall, what…
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Marketing
How Martial Arts Schools Can Partner With Local Elementary Schools
What a principal is actually measured on, the five partnership models ranked by difficulty, the paperwork that changes the conversation,…
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Marketing
What Martial Arts Schools Are Paying for Meta Leads: Fall 2026
One agency reported about $39 per Meta lead across its martial arts clients in September 2026, with its best schools…
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Martial Arts Business News
State of the Industry 2026: How Many Martial Arts Schools Are There in the UK?
The UK has about 9,500 physical martial arts schools, BJJ academies and MMA gyms, plus about 3,600 martial arts clubs.…
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