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Staff & Systems
Be Careful What You Wish for—You May Get It! Part 2
In 95% of cases, opening a second location splits your revenue instead of doubling it and leaves you working twice…
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School Owner Profiles
My Secret of Success, Part 2, With Chuck Norris
Chuck Norris found the martial arts in Korea in 1960 as an airman with a broken shoulder, and he built…
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Marketing
Positioning Your Martial Arts School
Do not position your school against the school down the street. Promote the benefits of martial arts training itself, the…
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Staff & Systems
Be Careful What You Wish for (You May Get It!)
Most school owners who want to run multiple schools shouldn’t. The only real justification for a second location is that…
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Staff & Systems
How I Opened Five Schools in 18 Months
I opened five schools in 18 months, and I do not recommend you try it. What I do recommend is…
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School Owner Profiles
Andrew Wood: A Legend in His Own Mind!
Andrew Wood built Martial Arts America from a single school in San Marcos, California to a national chain of 150…
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School Owner Profiles
The Father of the Modern Martial Arts School Business Model
Grand Master Pat Burleson is the man who first made the martial arts school business model actually work. He learned…
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School Owner Profiles
Are You Confused? Who Is Stephen Oliver and Why Should I Listen to Him?
Almost everyone in the martial arts industry now sells advice, and most of them have never run a large, profitable…
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Staff & Systems
The Pulse of a School
You can judge the success of a martial arts school in about five minutes by watching it during prime time.…
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Mindset & Leadership
Is Martial Arts Instruction a Real Job?
Yes — martial arts instruction is a real job, and for the right person it is a career that pays…
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