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Mindset & Leadership
Luck Has Nothing To Do With Success
Sometimes you learn things in the strangest places. Being a writer, I’m always looking for story angles and tidbits of…
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Pricing & Profit
Are Your Classes Too Cheap?
When I started teaching the martial arts years ago, the one label I thought my school needed to avoid more…
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Mindset & Leadership
The ABCs of the Martial Arts Business: Understanding The Basics Makes All The Difference, Part 3
As I come to the end of my description of the business model I call the ABCs of martial arts,…
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Mindset & Leadership
The ABCs of the Martial Arts Business: Understanding The Basics Makes All The Difference, Part 2
In my previous column, I presented a business seminar model I call the "ABCs of Business." I explained the importance…
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Mindset & Leadership
The ABCs of the Martial Arts Business: Understanding The Basics Makes All The Difference
I do quite a few business seminars each year not only for martial arts school owners, but also for unrelated…
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Enrollment & Retention
How To Praise Your Program, Properly
In my last two columns, I've revealed that many schools' staff members do not respond effectively to those people who…
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Enrollment & Retention
What If They Want to Think About It? How to Conquer the Stall Tactic
One of the cold hard facts of prospecting that school owners must face is the prospect that says he's going…
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Enrollment & Retention
What If Prospects Say, "I Can't Afford It." How to Handle Price Objections
One of the most uncomfortable moments in a professional martial artist's life is when he or she must face prospects…
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