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Mindset & Leadership
It’s what you learn AFTER you know it all that really matters
There are a awful lot of hard-working school owners who have dedicated themselves to their martial arts training, but who…
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Marketing
Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9
Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented…
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School Owner Profiles: Behind the Scenes with the Top 1%
"I Tripled my Monthly Revenues, After I Conquered My Fear of Change!"
When Carlos Machado, Brazilian Jiu Jitsu master, first came to the United States with his brothers in 1990, his entire…
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Marketing
Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month's column, I presented the acronym, A-I-D-A,…
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Industry History
Remembering the Legacy of a Champion: Joe Lewis, 1944-2012
He was America’s most gifted fighter. The winner of the top titles and records....
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School Owner Profiles: Behind the Scenes with the Top 1%
Martial Arts Professional Asks… Bill Amelio, 2nd-Degree Black Belt and CEO of Lenovo
One of the challenges of martial arts professionals and school owners is a resistance to change. Do you believe in…
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Marketing
Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 7: The Anatomy of an Ad: Body Copy, Part 3 In last month's column, I explained how to start…
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School Owner Profiles: Behind the Scenes with the Top 1%
The Champion’s Reunion, Part 2, with Jeff Smith, Bill Wallace and Joe Lewis
In part two of this conversation with Middleweight Champion Bill “Superfoot” Wallace, Light Heavyweight Champion Jeff Smith and Heavyweight Champion…
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School Owner Profiles: Behind the Scenes with the Top 1%
Jay Abraham: Exclusive Interview for the Martial Arts
In Part 1 of this interview, Jay Abraham is one of the world’s foremost marketing gurus, and he’s granted us…
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Marketing
How I Generate 120 Leads Per Week with Internal-Referral Events!
Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a…
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