How much revenue does a martial arts school make per student?

Among 1,346 martial arts school owners surveyed by Martial Arts Professional in 2026, the median was $100 per active student per month in gross revenue, with a middle half of $100 to $140 and a blended average of $144. This is gross revenue including testing fees, pro shop and events, so tuition alone is lower.

What is the average monthly revenue of a martial arts school?

In this 2026 survey of 1,343 school owners reporting both figures, 56% reported under $5,000 a month in gross revenue, 27% reported $10,000 or more, 15.9% reported $20,000 or more, 4.3% reported $50,000 or more, and 1.1% reported $100,000 or more.

How many students does the average martial arts school have?

Of 1,596 school owners reporting a student count in 2026, 59.9% had fewer than 50 active students, 19.9% had 51 to 100, 20.2% had 100 or more, 9.3% had 200 or more, and 4.5% had 300 or more.

Do bigger martial arts schools earn more per student?

No. In this survey revenue per active student stayed flat between roughly $97 and $156 across every school size from 51 students to more than 600, with no upward trend. Larger schools earn more in total because they have more students, not because they monetise each student better.

Can a martial arts school with 300 students make $90,000 a month?

Most do not. Of 61 surveyed schools with 300 or more active students, 16 - about 26% - reported $90,000 a month or more. At the blended average of $144 per student, 300 students produces roughly $43,000 a month rather than $90,000.

Where does this martial arts industry data come from?

It is a survey of school owners in the Martial Arts Wealth Mastery database, a coaching company founded by this journal's publisher. Responses are self-reported, unverified and captured in bands, so all averages are midpoint estimates. It is not an industry census. 6,762 records were examined, 1,635 confirmed school ownership, and 1,346 reported both a student count and a revenue figure.

Martial Arts School Benchmarks 2026: What 1,346 School Owners Report

Nobody publishes what a martial arts school actually earns. This is the first attempt in some years to put real numbers behind the question, from 1,346 school owners who reported both their student count and their monthly revenue.

What this is, and what it is not

This is a survey of martial arts school owners in the Martial Arts Wealth Mastery mailing list — webinar registrants, free-book requesters and similar opt-ins, not coaching clients or programme members. It is not an industry census, and it should not be quoted as one.

Three limits matter. The respondents chose themselves — they are owners who opted in to a coaching company’s educational mailing list — webinar registrants and free-book requesters, not clients, which skews toward operators actively looking to grow. The figures are self-reported and unverified. And they were captured in bands — “101 to 150 students”, “$10,001 to $15,000 a month” — so every average here is a midpoint estimate, not a measurement.

Sample: 6,762 records were examined. 1,635 confirmed they own a school; 2,523 confirmed they do not and were excluded. Of the owners, 1,596 gave a student count, 1,348 gave a revenue figure, and 1,346 gave both. Figures below are drawn from those 1,346 unless stated. Field dates: responses collected through 10 September 2026.

Disclosure: Martial Arts Professional is published by NAPMA. The data comes from Martial Arts Wealth Mastery, a coaching company founded by this journal’s publisher, Stephen Oliver. These respondents are not coaching clients or programme members. They are school owners who registered for a webinar, requested a free book, or answered a similar educational offer. Nothing here measures the results of any coaching programme, and none of it should be read as one. We are publishing figures drawn from our publisher’s own audience list, and telling you so. See our editorial policy.

The headline number

Median

$100

Monthly gross revenue per active student

Middle half

$100–140

Interquartile range

Blended average

$144

Total revenue ÷ total students

This is gross revenue per active student per month — everything the school takes in, including testing fees, pro shop, camps and events, divided by head count. Tuition alone is lower than these figures, because they include all the ancillary revenue stacked on top of it.

That is the part worth sitting with. The number school owners quote to each other in conversation is a tuition figure of $150, $180, $200. Half the owners in this survey are running an entire business — tuition and everything else combined — on a hundred dollars per student per month.

Revenue per student does not improve with size

If larger schools charged more, sold more programs, or monetised each student more effectively, revenue per student would climb as schools grow. In this data it does not. From 51 students to more than 600, it sits in a flat band between roughly $100 and $155.

* The under-50 band is not comparable with the rest. It contains pre-launch schools, part-time and after-school programs and owners with a handful of students, so its denominator is unreliable and its $183 is an artefact rather than a finding. Band midpoints used throughout; “over 601” modelled conservatively at 750 students.
Active students	Schools	Avg monthly revenue	Revenue per student
Under 50	787	$4,571	$183 *
51–100	265	$9,717	$130
101–150	107	$17,827	$143
151–200	59	$24,110	$138
201–250	42	$34,643	$154
251–300	22	$32,614	$119
301–400	23	$54,674	$156
401–500	11	$43,636	$97
501–600	11	$57,500	$105
Over 601	16	$111,562	$149

There are two readings of that flat line and both are worth taking seriously.

The pessimistic one: nobody in this industry has solved per-student monetisation, so the only lever anyone actually pulls is enrolment — and enrolment is the hardest, most expensive lever there is.

The optimistic one: revenue per student is the most under-worked number in the business. A school at $100 that reaches $150 gains fifty per cent more revenue without enrolling a single additional student, without a bigger facility, and without more mat time.

How the money is distributed

Base: 1,343 owners reporting both figures. The rows from “$10,000” down are cumulative, not exclusive bands.
Monthly gross revenue	Schools	Share
Under $5,000	753	56.0%
$5,001 – $10,000	227	16.9%
At or above $10,000	363	27.0%
At or above $20,000	214	15.9%
At or above $30,000	128	9.5%
At or above $50,000	58	4.3%
At or above $100,000	15	1.1%

And by school size

Base: 1,596 owners reporting a student count. Rows from “100 or more” down are cumulative.
Active students	Schools	Share
Under 50	956	59.9%
51–100	317	19.9%
100 or more	323	20.2%
200 or more	125	9.3%
300 or more	61	4.5%
500 or more	27	2.0%

Six in ten schools in this survey have fewer than fifty active students. One in five has a hundred or more. One in twenty-two reaches three hundred.

Testing “300 at 300” against the data

This journal published the arithmetic earlier this year: three hundred students at a three-hundred-dollar average is ninety thousand dollars a month. The arithmetic is correct. The data says the second number is where schools come apart.

Sixty-one schools in this survey report 300 or more students. Sixteen of them — 26 per cent — clear $90,000 a month. The other three-quarters have the students and not the revenue.

At a blended $144 per student, three hundred students produces about $43,000 a month, not $90,000. Getting to 300 students is roughly a one-in-twenty-two achievement in this population. Getting to 300 students at $300 is closer to one in eighty-four.

That is not an argument against the target. It is the strongest available argument for the half of it that almost nobody works on. The industry has spent thirty years teaching enrolment and lead generation. This data says the average is where the unclaimed money is.

What these schools teach

Style was recorded for 595 of the 1,635 owners, so read this as indicative of the more recent respondents rather than the full sample.

Multi-select; 595 owners hold 596 selections. Worth noting against the industry’s own conversation: traditional striking arts are more than half of the identified schools, while the grappling and combat-sport styles that dominate coverage account for under a fifth.
Primary style	Schools	Share
Other or not listed	165	27.7%
Tae Kwon Do / Tang Soo Do	137	23.0%
Japanese styles	100	16.8%
Brazilian Jiu-Jitsu	60	10.1%
Mixed Martial Arts	44	7.4%
Chinese styles — Kung Fu / Wing Chun	37	6.2%
Krav Maga	19	3.2%
Boxing	12	2.0%
Muay Thai	12	2.0%
Judo	10	1.7%

The full table

Every figure above derives from this cross-tabulation. Rows are active students, columns are monthly gross revenue in thousands of dollars.

Rows and columns both reconcile to 1,343. Three owner records hold a revenue value outside the sixteen defined bands and are excluded from the matrix.
Students	<5	5–10	10–15	15–20	20–25	25–30	30–40	40–50	50–60	60–70	70–80	80–100	100–120	120–150	150–175	175+	Total
under 50	649	96	10	4	5	7	7	4	2	2	0	1	0	0	0	0	787
51–100	89	96	41	17	10	3	2	3	0	2	0	2	0	0	0	0	265
101–150	8	23	22	24	13	9	4	1	0	0	1	0	2	0	0	0	107
151–200	3	7	8	5	9	11	9	3	4	0	0	0	0	0	0	0	59
201–250	0	3	5	1	3	8	7	6	6	2	0	1	0	0	0	0	42
251–300	0	1	2	4	1	1	6	4	2	1	0	0	0	0	0	0	22
301–400	0	0	1	0	0	2	3	4	4	4	3	1	1	0	0	0	23
401–500	0	1	1	0	1	1	0	3	1	2	0	1	0	0	0	0	11
501–600	2	0	1	1	1	0	2	1	0	0	0	0	0	1	2	0	11
over 601	2	0	2	0	1	0	1	0	0	0	0	1	1	1	1	6	16
Total	753	227	93	56	44	42	41	29	19	13	4	7	4	2	3	6	1,343

How to use these numbers on your own floor

Take your gross revenue for last month. Divide it by your active student count. That single number tells you which column of the table above you are in, and it is the number most owners have never calculated.

If you are under $100, you are in the bottom half of this survey, and the fastest available money is not a new lead source. If you are between $100 and $140, you are in the middle half with everyone else. If you are above $150, you are doing something most schools in this data are not, and it is worth knowing exactly what it is.

The terms used here — active students, gross revenue, average tuition — are defined the way this journal uses them in our glossary of martial arts school business terms.

How to cite this

Martial Arts Professional, Martial Arts School Benchmarks 2026: What 1,346 School Owners Report, 10 September 2026. https://www.martialartsprofessional.com/martial-arts-school-benchmarks/

Reporters, vendors, associations and researchers may quote any figure on this page with attribution. If you need a number broken out differently, write to the editor and we will tell you whether the data supports it.

What we would fix next time. This survey fused tuition with total gross revenue, which is why every per-student figure here has to carry a caveat. The next round will capture average tuition separately, add years in operation, and ask about the programs a school runs. It will also be fielded to a defined population rather than drawn from an existing database.

If you own a school and want to be in the next round, or you think a number here is wrong, tell us. Corrections to this page will be logged on it with a date, per our corrections policy.