Creating Automatic Referrals: Having a Great Program and Student Relationship is Simply NOT Enough

Building a steady stream of referrals in your martial arts school is one of the most efficient and effective sources of new students, however, accomplishing such a task (contrary to popular belief) requires far greater effort and strategy than JUST being a great instructor and building a great relationship with your students.

I know it’s “attractive” to believe that your students and their families will have such a great experience in your program that they will tell every one of their acquaintances about you, and that they would in turn go out of their way to find you and enroll in your program, but sadly, this is an unrealistic expectation.

We work with thousands of school owners at NAPMA, and hundreds of owners on a 1-on-1 basis, and I see so many who are great instructors and have a fantastic relationship with their students and families, true professionals, but they’ve been misled (I’d argue deliberately deceived) into complacency.

Let me explain.

I’d like you to think about your daily life. We school owners and martial artists are pretty busy people. We have a myriad of daily tasks to manage, staff to train, marketing activities to execute, classes to teach, families to connect with, and the list goes on and on and on.

Now, I’d like you to think about a service that you’re pretty happy with. Perhaps you have a good accountant or you are really happy with your car, or you have a favorite restaurant. Even though your pretty happy with the service your receiving or the product you’ve been delivered, how much if your busy day, how much of your personal (very limited) time have you spent telling all your friends about that business.

Even if you HAVE gone to the extent to tell all or any of your acquaintances about that business, how many of them would you think actually “showed up” to patronize that business. I’d wager it’s a very small number, if any at all.

People live busy lives, and it’s unrealistic to think that they’ll refer lots of folks to you simply because they “like you” or they are “happy” with your program.

Delivering a great program, and creating exceptional relationships with your students and their families is only the first step.

So assuming that you already have a great program, and that your students and their families are “raging thunder lizard evangelists” of your program, now you must take the next step. You have to give them a good reason to refer (a reason that THEY feel is a “good” reason), you must make it “easy” to refer, and finally, make it a “system” for your school, a system that creates a predictable, reliable flow of referrals on a regular basis. If you engage your students and their families in your mission to help make a positive impact in your community, they’ll be happy to help you.

The most efficient approach to solving this puzzle is developing a robust “event” based referral system. Holding special events in (or connected to) your school makes it pretty easy for your students to help you expand your reach in the community, and get to know folks in their social circles.

Even with that reality, lots of school owners struggle to get folks “excited” about participating in these events, and struggle to convert those new visitors to the school into new students. This is why we’ve created the NAPMA Ultimate Referral Machine Program. This program is a “turn-key” system for creating a recurring event in your school that drives dozens of guests into your school each and every month.

The best part is that this system, unlike hosting a birthday party or the like, attracts 30, 40, 50 or more new prospective students into your school at once and doesn’t’ rely on just one student (and their social circle). Instead, you’ll engage a couple dozen (or more) of your students and build lots of excitement in the school.

If you’d like to generate 5 to 15 new students each and every month predictably and reliably, for $50 or less, then you’re going to love this! After receiving this program, you may never do another birthday party again!

In this training program, you’ll learn:

How to market, promote, and systemize this referral program, so it works 12 months a year, whether you are physically present in your school, or have staff members run it for you (This event reinforces the “culture” of your school, and the students will “want to” bring their friends, and their parents, to you, ready, and willing to hear about your program, already pre-framed about the real value you deliver to your students!) This is the stuff you need to be using in your school:

• Why this system is far superior to birthday parties, buddy nights, and virtually every other referral activity you’ve ever tried.
• How to conduct this event in just one hour, once a month, with only one helper in the class, so you can focus on what’s most important — building relationships with new prospective students!
• Why this high leverage activity drives dozens of prospective students into your classroom, all at once!
• Full uncut presentation on DVD (others paid more than $1,997 to learn this strategy).
• Audio of presentation on CD (so you can listen in the car, or give to staff members for training).
• Multi-Media CD-ROM (all the artwork a-to-z, letters, email, copy, certificates, stickers/labels, invitations and all the documents and art you’ll need to make this the most effective referral program you’ve ever implemented, all currently in use in hyper successful schools all over the nation).
• Certificates for “Top Graduating Student.”

Includes editable art files for:

• Certificates for a Free Part.y
• Invitation Letter.
• Invitation Email Sequence.
• Permission Slips.
• Invitation E-Mail Sequence.
• Sticker Labels.
• Follow Up Letter.
• Follow Up E-Mail Sequence.
• Special BONUS Audio CD: uncut and unedited closed door, private NAPMA Inner Circle discussion of direct implementation of this strategy in top fFlight martial arts schools!
• Word-for-word transcript of DVD Presentation (for use in Staff Training, and for reference).
• Word-for-word transcript of “Inner Circle” Discussion (for use in Staff Training, and for reference).
• Our complete Power Point presentations used to teach this strategy, PLUS a big stack of free bonuses (you’ll love these little “surprises”).

Not only have I personally used these strategy to build my own schools, AND we’re actively using this strategy throughout the Mile High Karate organization, but this is the very same strategy and tools that I have given my personal coaching clients and Inner Circle and Peak Performers members) over the past few years … the very same information that has made us tens of thousands of dollars, and has enrolled thousands of students into our schoo ls … and the very same strategies that can cause your business to start generating exceptional results!
Like I said, YOU NEED TO USE THIS MATERIAL!
Your school needs to be employing this strategy, and for the menial investment, and with a NO RISK guarantee, you would be just plain dumber’n a stump if you didn’t take me up on this very generous offer.