How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that we will say anything to make a sale. To the public, and sometimes to ourselves, it appears that the end objective is more important than telling the truth. That is just not true for the Conscious Salesperson. Our job is to find the benefits and value of our product or service for our prospects and tell them the truth. When it comes to making a sale, what are your...
Read More »Author Archives: MaPro
Create a Referral Culture: Business culture affects staff as well as customers
There needs to be: 1) an expectation of high levels of referrals from every student and parent; 2) a view that this is a process to be managed, not left to happenstance; 3) an understanding that it is every team member’s job to contribute to stimulating referrals, and; 4) a frequent, constant measurement, to hold ...
Read More »Turn off Inhibition and Turn on Wealth Attraction
Some suggestions that you can enact on daily to leverage yourself to turn off wealth inhibition and turn on wealth attraction: Focus on Wealth Rise above popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition. Focus on what you DO want. Focus on what ...
Read More »School Owners “Blown Away” During Disney World Visit and High Level Training
What a wonderful experience. Behind the scenes through the employee areas, a tour of history and expectations of quality service, and a day of what’s happening at Disney for the highest possible “guest” service. For 60,000 employees it’s “On-Stage” and “In Costume” with the “Boy or Girl Next Door” grooming to make sure every family ...
Read More »Finding the Right People to Help You Meet Your Goal
This article is the nineth in a 12-part series on the specifics for setting success-oriented goals and earning more prosperity for your business. If you’re self-employed or small business owner, then there’s one commonality that we all have – a belief in self-sufficiency. At some point, we decided that we were better off working for ...
Read More »Stephen Oliver and NAPMA Honored for their Deep Contribution to the Martial Arts Business
The 2012 Action Martial Arts Magazine’s 12th annual Hall of Honors, widely known as the “Academy Awards of the Martial Arts” marked another milestone in the professional development of the martial arts business. This years’ event featured a trade show with more than 60 exhibitors, a traditional martial arts tournament, the first ever “Action Martial ...
Read More »The Seven Qualities of a Champion
When I first became a Taekwondo instructor, I claimed that my martial art is a philosophy that can be very instrumental in developing our youth through mental discipline and physical conditioning. However, I had a difficult time justifying to myself how punching and kicking could be a philosophy. In the early 1970’s, I was writing ...
Read More »Would You Rather Be the Apple Store or Wal-Mart?
There are those running around the industry teaching you how to be the martial arts school equivalent of Wal-Mart.
Read More »It’s what you learn AFTER you know it all that really matters
There are a awful lot of hard-working school owners who have dedicated themselves to their martial arts training, but who have neglected their martial arts business training and are now “paying the price” for the oversight. No one is born with the skills they need to operate a highly successful martial arts school. We must ...
Read More »Remembering the Legacy of a Champion: Joe Lewis, 1944-2012
He was America’s most gifted fighter. The winner of the top titles and records....
Read More »
MartialArtsProfessional Business Information for Martial Arts School Owners