Martial Arts Marketing

The philosophy of martial arts is ready-made to attract the attention of the public. Few professionals are better qualified than Paul Hartunian to help you learn and use his low-cost public relations formula to create and benefit from a celebrity status in your community and achieve recognition that can translate into a growing, prosperous school. ...

If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...

If not, is your school DOOMED for mediocrity (or failure)? The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali  predestined to become a championat conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s ...

NAPMA’s leadership team declares a powerful new vision for NAPMA and the martial arts industry. In this article, we reveal NAPMA’s “unstoppable mission.”

This month I would like to clarify some simple concepts to make your Web site active and begin to attract a growing number of new students. In previous columns, I emphasized the importance of developing a Web presence to increase your bottom line. I have explained the main steps of targeting different audiences with different ...

Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”? When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will ...

In my previous column, I explained how to determine the optimal key phrase for your Web site as well as some online tools to help you with this process. As I have already mentioned, Search Engine Optimization is selecting keywords (or key phrases) that rank your Web site higher in the list of search engine ...

In my past couple of columns, I explained the importance of your martial arts school having an Internet presence. I also prioritized the different stages of Web site development, according to which would bring more business to your school. I briefly covered the importance of having both prospects and students’ sections, so you can target ...

In this series of columns, I have been presenting a step-by-step process to develop successful, search-engine-friendly Web sites packed with relevant content and a “call to action.” I have also covered the basics of how Web sites are found and indexed by search engines. I highlighted the importance of crafting your content around a main ...

If not, is your school DOOMED for mediocrity (or failure)? This age-old debate goes something like this: Are you simply “born with it” or are you the sum total of your experiences? Was Charles Manson a criminal from birth, or was he immersed in such a dysfunctional environment that he had no hope to be ...