Martial Arts Marketing
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How to Generate More Traffic to Your Website
Is your website effective or not? Is it adding to your bottom line by bringing you new business? If the answer…
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“Were You Born With It?” – Part 3
If not, is your school DOOMED for mediocrity (or failure)? In the last 2 installments, we’ve been exploring the “Environment…
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Inspiring (Holiday) Story from a School Owner!
I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and…
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150 to 300 New Intros Per Month with No-Cost Advertising
Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit…
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How to Use Low-Cost Public Relations Strategies to Grow Your School and Become a Celebrity in Your Community
The philosophy of martial arts is ready-made to attract the attention of the public. Few professionals are better qualified than…
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Were You Born With It? Part 2
If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment…
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Were You Born With It?, Part 1
If not, is your school DOOMED for mediocrity (or failure)? The debate goes something like this: Are you simply born…
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A Bigger Vision for the Martial Arts Industry
NAPMA’s leadership team declares a powerful new vision for NAPMA and the martial arts industry. In this article, we reveal…
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Internet Insider Information About Domain Names, Hosting Services and Such.
This month I would like to clarify some simple concepts to make your Web site active and begin to attract…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10
Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”?…
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