Is your website effective or not? Is it adding to your bottom line by bringing you new business? If the answer is “Yes” then your website is effective, if the answer is “No” then you need to find out why, and the best place to start is by gathering certain benchmarks that will indicate where the ...
Read More »Martial Arts Marketing
Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 7
As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...
Read More »Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 6
As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in ...
Read More »The Most Influential Martial Arts Business Leader in the U.S.
Grand Master Stephen Oliver Featured in Martial Arts World Magazine
Read More »Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...
Read More »The Case AGAINST Age Specific Programs – Part 2
How to decipher the curriculum conundrum? The question remains, how do you most effectively structure your class schedule to make the best use of your time and have the best student outcomes? Obviously, I’m not advocating or suggesting that you should eliminate classes for younger students, but, in so many schools that are following ...
Read More »Inspiring (Holiday) Story from a School Owner!
I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you). So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.
Read More »Locking a Steel Cage Around Your Student Body. The Keys to Ironclad Student Retention, Part 5
As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients ...
Read More »150 to 300 New Intros Per Month with No-Cost Advertising
Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit of background of your training and how you got started with your school in Fresno California
Read More »Internet Insider Information About Domain Names, Hosting Services and Such.
This month I would like to clarify some simple concepts to make your Web site active and begin to attract a growing number of new students. In previous columns, I emphasized the importance of developing a Web presence to increase your bottom line. I have explained the main steps of targeting different audiences with different ...
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