Training for Success: Frank Brown, Mile High Karate Training Director Frank Brown. As a longtime member of the Mile High Karate professional team and now as one of its training directors, Master Frank Brown’s primary responsibility is to help the school owners and their staff members, who become new MHK schools, understand and implement new ...
Read More »Author Archives: Martial Arts Professional
Were You Born With It? Part 2
If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...
Read More »GrandMaster Jeff Smith
Former World Champion Jeff Smith – Master Martial Artist, and Master Businessman
Read More »Were You Born With It?, Part 1
If not, is your school DOOMED for mediocrity (or failure)? The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali predestined to become a championat conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s ...
Read More »A Bigger Vision for the Martial Arts Industry
NAPMA’s leadership team declares a powerful new vision for NAPMA and the martial arts industry. In this article, we reveal NAPMA’s “unstoppable mission.”
Read More »MABB TV Episode Featuring The Great Grandmaster Jhoon Rhee!
MABB TV Episode Featuring The Great Grandmaster Jhoon Rhee!
Read More »Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10
Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”? When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will ...
Read More »“Were You Born With It?”—Part 1
If not, is your school DOOMED for mediocrity (or failure)? This age-old debate goes something like this: Are you simply “born with it” or are you the sum total of your experiences? Was Charles Manson a criminal from birth, or was he immersed in such a dysfunctional environment that he had no hope to be ...
Read More »Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9
Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented the “Problem” statement, and I began “Agitating” readers. Agitate, continued: You have a HUGE advantage in the marketplace because your “solution” solves a problem that people WANT TO SOLVE! Your “product” literally changes people’s lives ...
Read More »"I Tripled my Monthly Revenues, After I Conquered My Fear of Change!"
When Carlos Machado, Brazilian Jiu Jitsu master, first came to the United States with his brothers in 1990, his entire approach to martial arts was shaped by his experience in Brazil. The only school environment he knew had very little structure, with no belt testing or ranks, and Black Belts were awarded only when instructors ...
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