Martial Arts Marketing
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Where you Use your Keyword Counts!
In my previous column, I explained how to determine the optimal key phrase for your Web site as well as…
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How to Use Search Engine Strategies to Pull a Flood of New Students Through Your Web Site
In my past couple of columns, I explained the importance of your martial arts school having an Internet presence. I…
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The Science Behind Keywords
In this series of columns, I have been presenting a step-by-step process to develop successful, search-engine-friendly Web sites packed with…
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“Were You Born With It?”—Part 1
If not, is your school DOOMED for mediocrity (or failure)? This age-old debate goes something like this: Are you simply…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9
Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented…
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Can a Web Site for my Current Students Really Increase My Bottom Line?
In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will…
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Positioning Your Martial Arts School
Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A,…
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Easy Ways to Make Sure Search Engines Find your School's Web Site
In my last few columns, I have focused on the importance of optimizing your Web site content, both for prospects…
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 7: The Anatomy of an Ad: Body Copy, Part 3 In last month’s column, I explained how to start…
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