Part 7: The Anatomy of an Ad: Body Copy, Part 3 In last month’s column, I explained how to start a conversation with your prospects. Now, you want to apply one of several direct marketing formulas or strategies that can help keep your copy on the right track. A-I-D-A is one of those formulas, and ...
Read More »Martial Arts Marketing
From Struggling to Successful, and a Second Location with the Right Coach
A small town school in Hampstead, Maryland got big results when its owner, Joe Borucki learned how to get the most from no-cost advertising. As he launches a second location, he takes a few moments to review the secrets of his success with CEO Stephen Oliver.
Read More »Multiply Your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 6.
Part 6: The Anatomy of an Ad: Body Copy, Part 2 The Reason Why If you read and were guided by last month’s column, then your ads’ body copy is now 100% focused on your customer (either a prospect or the parents of a prospect) and your customers’ needs. The next use of body copy ...
Read More »How to Multiply the Results of ANY Type of Print Advertising, Quickly and Easily, without Spending Another Dime!
Part 1: The “Mindset” of the Marketer In my next series of columns, we’ll explore the fundamentals of HIGHLY-EFFECTIVE marketing and advertising. Your goal is advertising pieces that ACHIEVE RESULTS and generate business for you and your school. The FIRST step to create more effective marketing pieces is to challenge your perceptions of marketing and ...
Read More »How I Generate 120 Leads Per Week with Internal-Referral Events!
Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a Mile High Karate Franchise school and Stephen Oliver Coaching Client. He also served the Parker organization as the officials director for the IKC international tournament, a regional director for the International Kenpo Karate Association, and ...
Read More »NAPMA Executives Conduct “On-Site” School Consultations
How valuable would it be to your business (and your bank account) to have a sharply-honed set of expert eyes objectively looking at your business — boils and all — creating a laser-focused strategy to double your revenue (or better) in 2013? Each year, NAPMA CEO Stephen Oliver and NAPMA COO Toby Milroy reserve a small ...
Read More »Positioning Your Martial Arts School
Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits of martial arts instruction, explained the benefits of our approach, and never mentioned that anyone else taught this stuff but us.” Years ago, I read a really interesting book called Positioning: the Battle for your ...
Read More »Andrew Wood: A Legend in His Own Mind!
Martial Arts Business Masters Reconnect Recently I sat down with my old friend Andrew Wood, who made a surprise guest appearance at this year’s NAPMA convention. Andrew was a true pioneer in the martial arts business, writing the book that changed the life of many instructors: How to Make $100,000 or More Teaching Martial Arts. ...
Read More »Setting The Bar Higher
The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali predestined to become a champion at conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s information age we have every opportunity to set ourselves ...
Read More »Breaking Through Plateaus
I had a meeting recently with 35 really smart school owners who are all involved in growth process for their businesses...
Read More »