Martial Arts Marketing
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How I Generate 120 Leads Per Week with Internal-Referral Events!
Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a…
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NAPMA Executives Conduct “On-Site” School Consultations
How valuable would it be to your business (and your bank account) to have a sharply-honed set of expert eyes…
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Multiply Your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 6.
Part 6: The Anatomy of an Ad: Body Copy, Part 2 The Reason Why If you read and were guided…
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How to Multiply the Results of ANY Type of Print Advertising, Quickly and Easily, without Spending Another Dime!
Part 1: The “Mindset” of the Marketer In my next series of columns, we’ll explore the fundamentals of HIGHLY-EFFECTIVE marketing…
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Andrew Wood: A Legend in His Own Mind!
Martial Arts Business Masters Reconnect Recently I sat down with my old friend Andrew Wood, who made a surprise guest…
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The Father of the Modern Martial Arts School Business Model
At last year’s Extreme Success Academy, Pat Burleson was presented with the 2009 NAPMA Lifetime Achievement Award for his pioneering…
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How Can Your Web Site Attract More Students?
In my March 2008 column, I covered the various reasons why every martial arts school should have a Web site…
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Setting The Bar Higher
The debate goes something like this: Are you simply born with “it” or are you the sum total of your…
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From Struggling to Successful, and a Second Location with the Right Coach
A small town school in Hampstead, Maryland got big results when its owner, Joe Borucki learned how to get the…
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Breaking Through Plateaus
I had a meeting recently with 35 really smart school owners who are all involved in growth process for their…
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