12 Reasons The 2010 NAPMA Extreme Success Academy Will Transform Your School and Your Career!

The third annual Extreme Success Academy presented by NAPMA will cover the Ten Key Trends to watch in the emerging economy . Joining the academy as presenters for the first time is Brian Tracy, the consummate professional who was profiled in the last two issues of Mastering the Martial Arts Business magazine.

Brain Tracy International helps business owners analyze their companies and ask key questions for how to achieve peak performance levels . Part of his program includes training people to “think like a millionaire,” or adopt the mindset of the most successful business owners.

Joining Brian Tracy is Dr . Lorenzo Trujillo, JD, EdD, educational consultant, who will discuss creating a world-class teaching staff, along with Sifa Michael Parrella, who will reveal the secrets of his Internet strategy for converting visitors to students . Don Southerton, consultant and West Point instructor, will talk about the leadership strategies of the top CEOs in the world.

Ed Parker, Jr. will discuss program standards for your school . Plus, familiar faces from other NAPMA events will provide new presentations, including Stephen Oliver, Jeff Smith, Frank Brown, Toby Milroy and others . Additional speakers may be added to the program and will be announced in a future issue or online. To register and take advantage of early discounts, visit ExtremeSuccessAcademy .com

If You’re NOT:

• Enrolling at Least 10 to 20 New Students PER MONTH Exclusively From Your Website
  
• If You’re NOT Attracting Enough of the “Right” Students (Students Who Have the Desire and Ability to Pay For Your Services)
  
• If Your Students Are NOT Continuing Their Training As Long as You’d Like
  
• If You Want to Run a Systems Driven School That Can Operate Just as Efficiently With or Without Your Presence
  

Then the 2010 NAPMA Extreme Success Academy Will be the Most Important Event in Your Business Career!

During the last twelve months, instructors, school owners and their staff members have been exposed to a new kind of martial arts business education experience—one that is only available at NAPMA’s two annual events: The Extreme Success Academy and the Quantum Leap. Now that the third NAPMA Extreme Success Academy is just over the horizon, NAPMA members are eager for some serious school growth at the 2010 NAPMA Extreme Success Academy.
 
The first two Extreme Success Academy events proved that there are many school owners, with schools of various sizes and styles, who have had enough of slow growth, under-trained staff and mediocre customer service . They made the commitment a year ago to take a giant step forward, and you can bet they’ll be coming back again—so that means only a limited number of spaces for you and your staff!
 
The third Academy will be just as serious as the first—and this time, it will separate the winners from the losers . If you attend and apply the knowledge you’ll learn, then you’re virtually guaranteed to reach your enrollment and revenue goals, as the economy recovers.

Becoming one of those winners is so quick and easy because as soon as you register for the 2010 NAPMA Extreme Success Academy—and show up— you’re already eighty-percent of the way there . Visit ExtremeSuccessAcademy. com for more information.

Why the Extreme Success Academy Is So Different

Some seminars, events, conferences and shows are a bit like Chinese food… you like it while you eat it, but you’re hungry half an hour later, feeling deflated and unsatisfied.

Members have been telling us for years that they truly enjoyed past world conferences and big, live events like it, but they wished there was an event that had more “meat on the bone,” more “nuts and bolts” of how to fill their school with new students, such as how to increase student quality and how to drive better financial results!

In fact, many owners are telling us that they take copious notes during the sessions, but then as soon as they get back to their schools, they can’t make heads or tails of them or are missing a key component of the idea that makes it almost valueless and difficult to implement!

Well, we’ve listened, and now, we’ve now answered. We’ve identified 10 Key Trends in the Martial Arts Industry that are driving schools all over the country to pinnacles of performance previously unheard of even in these uncertain economic times!

We’ve sought out and pursued many of the top experts in these key areas and have recruited them to bring their unique perspective and knowledge to our attendees of the Extreme Success Academy only! We’ve scoured the martial arts industry and found school owners who are blazing the trail for the martial arts profession, and we’ve gone far outside our little industry to bring to you world class authorities in these key areas that you’ll need to blast past the competition in 2011!

We’ve also persuaded many of them to make available to you some phenomenal educational resources that you will be able to benefit from FAR beyond the time you spend at the Academy! No more banging your head against the wall after returning to your school, for lack of a crucial detail or key component to implement a new system or strategy!

What the Extreme Success Academy Is NOT:

This event is NOT for school owners who are not focused on high-quality student outcomes, not serious about long-term student retention, or on a quest to suck up as many cash payments as humanly possible without regard to actually delivering on your promises! This is NOT simply a social gathering (although there will be plenty of opportunity for networking and building relationships) where you will be wined and dined, only to realize later that you didn’t REALLY learn anything that will help you actually grow your school!

This is NOT the same old speakers talking about the same old antiquated, slow, ineffective, unrealistic, or untested marketing strategies that only worked in 1985 when students were flooding into schools without even the slightest provocation.

This is NOT the type of conference where all you can learn is the newest wiz bang martial arts technique, wrist lock, knife defense, etc ., although you’ll have plenty of opportunities to do that, this is so much more!

This is NOT a conference where you will be distracted by the next new so-called revolutionary piece of equipment, software package, or “bright shiny object .” While some of these tools are useful, we are going to be laser beam-focused on those tools that can actually help you grow your school, attract more new students, super-motivate the students you have, and ultimately, make you money!

What the Extreme Success Academy Is:

This event IS specifically for entrepreneurial, progressive, forward thinking school owners who are focused on operating a successful business, who want to build a substantial future for themselves their families and their staff members, while providing a very valuable service to their students that will serve them for the rest of their lives, in an ethical, responsible manner! This is a highly focused conference where we will present in detail subjects and topics that will help you make money, help you generate new students, and help you build a solid future for yourself and your school! (These subjects will be outlined very clearly for you later in this article!) This event is a structured opportunity for you to network, brainstorm, and collaborate with other like-minded, goal oriented, entrepreneurial school owners in a focused manner, helping each other solve problems and
create new opportunities that one person alone could not!

This is a conference where you can choose to expand your technical skill as a martial artist, but even more so, a fantastic opportunity for you to educate your staff members and help them expand their experience level as well!

The Success Principles Don’t Change

The third Academy, like the first two, will be built on two core principles: you don’t have to re-invent the wheel and the highly motivational and benefi- cial mastermind effect.

All Academy sessions are focused on teaching you the methods, tools and techniques that the most successful school owners use every day to beat their best enrollment and revenue records and open new schools, regardless of the recession.

Stephen Oliver, Toby Milroy, Jeff Smith and many of the Academy’s special guests are the school owners with the longest and most productive track records in the industry, and have operated school businesses throughout the many economic cycles of the last 30 years.

They’ve experienced more of the problems, pitfalls and perils of operating a martial arts school than you can imagine, and have fallen and stood again, to become even more successful the second or third time.

The mastermind effect provides the intangible benefits of being in the presence of school owners who have experienced the greatest success . Part of why they have been so successful is how they carry and present themselves, the underlying wisdom of their ideas and their sincere commitment to help you become equally successful. You can have that life-changing experience at the 2010 NAPMA Extreme Success Academy.

“Show Up” to “Jump Up” the Growth of Your School

An essential part of the “show-up” principle is your willingness to make the investment in your business education and the future growth of your school . “Investment” is the right word, because attending the 2010 NAPMA Extreme Success Academy should never be considered just a “cost of doing business .” If you make the commitment, then what you pay to “show up” at the Academy will be returned again and again in future profits.

Stephen Oliver, NAPMA CEO, recently explained to NAPMA members why the “one-good-idea-will-more-than-pay-for-your-investment” concept is real and can be easily quantified—and the large amounts you can generate from one good idea are nothing short of amazing.

“On a lovely weekend the past Spring, the NAPMA Quantum Leap main meeting room was filled with the top ‘one-percenters’ who traveled to the event to gain a ‘slight edge .’ Many don’t understand that a key difference between winners and losers is that slight edge.

“You’ve heard it said that one good idea pays for your attendance at and the time and effort to travel to a NAPMA event . I heard a member from the U .K . recently say that he didn’t agree with that concept.

“Maybe the “one-good-idea” concept needs a little clarification . Say, for example, as many school owners have, you receive one idea that adds an average of two new students to your school each month during the next 12 months . Now, assuming that those two students spend an average of only $3,000 with your school, then that one idea is worth 2 X 12 X $3,000, or $72,000 . “Now, if you spent $3,000 for registration and travel costs and staff time for a NAPMA event, then you would receive a 2,400% return on investment. Now, just imagine if it was two good ideas!

“Maybe, add two additional enrollments per month, and increase value from $3,000 to $4,000? Well, that totals $96,000 + $120,000, or $216,000 additional per year, if you were averaging 10 enrollments a month before the event . (You add two enrollments on average per month and add $1,000 additional value for the 10 enrollments a month that you wer e already generating.)

“Now, for your $3,000 total expense, that’s a 7,200% return on investment. (Try that in an era where savings, CDs and T-bills garner less than 3% annually!)

“Never underestimate the value of the ‘slight edge’ or one good idea. “One attendee at the 2008 NAPMA Extreme Success Academy (who traveled with five people all the way from The Netherlands) explained to me that one idea I gave them at that event added $500,000 to their revenue during the six months since the event! Now, if it cost them $10,000 to attend that event, then it’s still a 5,000% annual return on their investment.

“A single, GOOD idea can indeed be worth many multiples of your investment. Frankly, if you just learned enough at a live event to add five or six new students a year or improve income per student by 5–10%, then it’s well worth the cost and your time.”

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