The secret about fitness that no diet guru or so-called “weight-loss expert” wants you to know is that there is no one answer to fitness. You must understand this important factor when developing your martial arts fitness course because it’s the key to a successful fitness program for your students.
Many of you are probably thinking, My students already achieve fitness results. I’m sure a half dozen or more of your students has told you how much weight they’ve lost and how they are now in better shape; however, that’s not my focus. I’m promoting results by design, and not by accident. You should have a fitness program that allows your students to experience great results if they follow the program. You can achieve that end, when you incorporate the four elements of fitness.
The secret of the success of my UBC Challenge is that it combines four elements of fitness: aerobic conditioning, anaerobic conditioning, flexibility training and a sound nutrition program. All of these elements are required to experience fitness results.
The sales pitches for most weight-loss programs don’t mention the four elements, which is why so many people fail when they try fitness training. Often, their fitness training only includes one or two of those elements. They will run (aerobic condition), but not resistance-train (anaerobic) and they’ll still eat poorly. Some people will lift weights and eat right, but never perform any aerobic conditioning to burn calories and strengthen the heart and lungs.
Worst of all, many people will just restrict caloric intake to lose weight. Calorie-restrictive diets (and all weight-loss diets are calorie-restrictive) don’t work in the long run because you can’t gain lean muscle mass on a caloric-restrictive diet; and it’s the lean muscle mass that burns the most calories.
This means someone can lift weights until they are blue in the face, but it won’t matter. They won’t become any stronger if they aren’t eating right and ingesting enough calories from the right foods. This is why it’s so important not only to include all four elements of fitness in your program, but also to understand how each of them works in relationship to fitness.
This is why the UBC program works so well. It removes the guesswork from the process. The program starts with a complete orientation for students, including an easy-to-understand nutritional program that is designed to help them build lean muscle mass, while, at the same time, cutting body fat. Students also receive a fully illustrated manual/workbook with daily charts that help keep them on track and focused on their goals.
Students start the UBC with a complete evaluation of their current fitness levels, which should improve during the next ten weeks. Fitness kickboxing classes (aerobic) are combined with strength and conditioning classes (anaerobic), so students will achieve remarkable results in ten short weeks.
To make it more palatable, the program includes one play day a week, and for two very good reasons. For most people, the idea of eliminating pizza, beer, ice cream and “favorite” foods and beverages from their diets for 10 weeks is too much to bear; so, on Sunday, they can eat and drink whatever they want and they don’t have to exercise as much as the course requires, Monday through Saturday. Second, as I stated before, you cannot gain muscle tissue on a calorie-restrictive diet, so it’s beneficial for students to ingest an overabundance of calories to feed their muscles at least once a week.
I have offered a money-back guarantee for anyone who completed my course and is not satisfied; and, after eight years, there have been no refunds.
