Martial Arts Management

How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that we will say anything to make a sale. To the public, and sometimes to ourselves, it appears that the end objective is more important than telling the truth. That is just not true for the Conscious Salesperson. Our job is to find the benefits and value of our product or service for our prospects and tell them the truth. When it comes to making a sale, what are your...

In your view, how much time and effort should instructors invest in generating leads for new students?  Tom Hopkins answers… A school owner’s most important investment of time and effort is to sell memberships. A major part of that effort is to become known as an expert, an advisor in physical fitness and marital arts, ...

Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit of background of your training and how you got started with your school in Fresno California

Our culture seems to make everything available seven days a week, twenty-four hours per day. People who once rested on the weekend now use that time for many activities and chores. Our lives seem to contain endless work. All of us must become conscious of the scope of damage that this stressful, materialist cycle has ...

Although experience is the best teacher, I believe that most established business owners would want new business owners to avoid falling into the traps that can appear on the way to business success. I am confident you will avoid some of my mistakes, twenty of which I’ve gathered in a series of articles; this column ...

The Law of Cause and Effect             The Law of Cause and Effect says that for every effect in your life there’s a specific cause. If there’s an effect in your life that you want more of, you merely need to trace it back to the causes and repeat the causes. If there’s an effect ...

This is my third column about the various entities under which you can do business and protect your assets. In part three, I explain Family Limited Partnership and the first of three types of Trusts, the Irrevocable Trust. Family Limited Partnership A “family” limited partnership is a variation of a limited partnership. The term “family” ...

It’s your nature, as an entrepreneur, to want to create and manifest new things, consistently. It’s not that you don’t have great ideas and projects you want to accomplish and people you want to help; the problem is that you have no time to do the extra things in life that you would like to ...

In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by Rob Colasanti with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and almost 40 years, respectively. If you are a NAPMA member, then pay close attention to ...

My Ultimate Martial Art Marketing Bootcamp is an intense 30-hour weekend for school owners looking for ways to move their schools to higher levels of growth and profitability. What began as nothing more than a footnote, during my agenda preparation, became of the greatest value to all the participants. In fact, they told me unanimously ...