There are those running around the industry teaching you how to be the martial arts school equivalent of Wal-Mart.
Read More »Martial Arts Management
How a 700 year-old plan of attack can still work for you!
The Ninja of the 14th Century Feudal Japan were known for their unique strategies of stealth, espionage and guerilla warfare. Their methods are traceable to much older Chinese training systems, but the Ninja were legendary because of the contrast between their tactics and the Samurai code of ethics at the time. Imagine a time where ...
Read More »Be Careful What You Wish for—You May Get It! Part 2
In the last column I explained that most school owners who want to do multiple schools probably shouldn’t. I gave you a few questions to ask yourself prior to considering a second location: Why do I want a second location? Am I capable of managing multiple locations? Is my existing staff focused on our growth ...
Read More »Professionalism Done the Right Way With Brian Tracy; Part 2
In the final episode of this martial arts-specific interview, fellow Black Belt and world-renowned “professional” imparts a wealth of knowledge on a wide variety of significant topics. Addressing The Seven Key Result Areas in selling and in management; the 80/20 Principle; the zero-based thinking, and more; we present to you… Master Brian Tracy. MABusiness: One ...
Read More »Time Integrity for Entrepreneurs: Mental Time Leaks, Part 1
It’s your nature, as an entrepreneur, to want to create and manifest new things, consistently. It’s not that you don’t have great ideas and projects you want to accomplish and people you want to help; the problem is that you have no time to do the extra things in life that you would like to ...
Read More »The Other Side of Strategy
Last month, I told you how I moved away from the deck. This month, I want to take the role of devil’s advocate: How can I return to the deck again? If you’ve ever read Michael Gerber’s business book, The E-Myth, then you know that most of us who opened martial arts schools ...
Read More »Positioning Your Martial Arts School
Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits of martial arts instruction, explained the benefits of our approach, and never mentioned that anyone else taught this stuff but us.” Years ago, I read a really interesting book called Positioning: the Battle for your ...
Read More »Time Integrity for Entrepreneurs: Idea Day, Part 2
Last month, I challenged you to schedule one IDEA DAY per month that you spend reading and studying all of the business educational materials, books, CDs, DVDs, etc. that you invested money to acquire, but have had no time to focus on the contents. This month, in part 2, I’ll present you with rules for ...
Read More »Time Integrity for Entrepreneurs: Idea Day, Part 1
As business owners and entrepreneurs, each of us invests our time and money in information. Each month, you receive a massive amount of materials from various sources: wisdom, techniques, ways to market, ways to earn money and tips on how to make your business more successful. You may go to conventions and seminars and invest ...
Read More »The Seven Ingredients of Success
As an instructor and school owner, you are very familiar with the topic of goal setting. Often, the Black Belt is a metaphor for excellence and a worthy goal. This is a critical lesson that must translate into you and your students’ lives. The ability to set goals and make plans to accomplish those goals ...
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